×

Watch Webinar Now

First Name
Last Name
Company
I would like to receive communications from The Pedowitz Group.
Thank you!
Error - something went wrong!

Who Owns the Customer Journey?

Who Owns the Customer Journey?

A customer journey is all the touch points a customer makes with your company throughout the full customer lifecycle.

Like it or not, your customers are in firm control of their own journeys with your company. The good news is that marketers are sitting on a goldmine of information about their digital customers. While Sales may have tribal and anecdotal knowledge of your customers, marketing owns the most truthful and actionable data set of anyone in the organization.

In this webinar, we discuss this dichotomy of who owns the customer and learn how to:

  • Identify and gain cross-functional buy-in across the customer ownership team
  • Break down functional silos to create meaningful customer touchpoints
  • Develop a customer journey mapping competency
  • Leverage data to develop an accurate customer lifecycle

Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

Previous Video
Quantifying the Customer Journey
Quantifying the Customer Journey

Chief Strategy Officer Debbie Qaqish and Senior Strategist Colby Renton discuss the customer journey from s...

Next Video
Making the Case for Marketing Automation: A Practitioner's Guide
Making the Case for Marketing Automation: A Practitioner's Guide

Marketing leaders, who guide their teams in the use of marketing automation every day, address the challeng...

×

Sign up for our monthly newsletter for the latest marketing operations content and news!

I would like to receive communications from The Pedowitz Group.
Thank you!
Error - something went wrong!