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Customer Centric Workshop Series - Session 2
In this session, you'll work through the six controls that will enable your plan: aligning your strategy, identifying your processes and enabling your people to make the change to customer centricity.
Customer Centric Workshop Series - Session 1
Learn how to become a customer-centric marketing organization by creating a single view of the customer lifecycle and an operational plan to transform your customer experience.
MarTech and Customer Centricity - Make the Shift Happen
Explore how to access, plan, and execute revamping your tech stack to support the move to greater customer centricity in your marketing in this on-demand webinar.
The Rise of the Strategic Marketing Operations Function
Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.
Adjusting Your 2019 Budget for Customer Centricity
In this webinar, you’ll discover the questions to answer to determine how to budget for customer centricity and a great customer experience. You'll also experience strategically aligned budgeting.
Mapping the Customer Journey Webinar
The tug of war for limited resources has begun. Soon, spreadsheet after spreadsheet will begin filling your inbox, and meeting after meeting will be derailed by political maneuvering.
Quantifying the Customer Journey
Chief Strategy Officer Debbie Qaqish and Senior Strategist Colby Renton discuss the customer journey from sales and marketing perspectives. Learn how the customer journey can be quantified.
Who Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
Making the Case for Marketing Automation: A Practitioner's Guide
Marketing leaders, who guide their teams in the use of marketing automation every day, address the challenges of manual marketing processes & the solutions provided by marketing automation technology.
Webinar: Integrated Marketing
How to build, motivate, and retain a great team of data-driven, customer-centric marketing mavens.
Webinar: Managing your Marketing Spend In-Quarter
In this on-demand webinar, we discussed why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management.
How Marketing Operations Leads the Annual Planning Process
In this on-demand webinar we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.
The Rise of Marketing Operations
Increase Efficiency and Effectiveness of Marketing
How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand
The Evolution of Customer Engagement and What it Means for Manufacturers
Our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers.
Marketing Innovation Drives Growth in Manufacturing Webinar