Webinars

  • MarTech and Customer Centricity - Make the Shift Happen29:08

    MarTech and Customer Centricity - Make the Shift Happen

    Explore how to access, plan, and execute revamping your tech stack to support the move to greater customer centricity in your marketing in this on-demand webinar.

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  • The Rise of the Strategic Marketing Operations Function22:48

    The Rise of the Strategic Marketing Operations Function

    Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.

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  • Adjusting Your 2019 Budget for Customer Centricity29:01

    Adjusting Your 2019 Budget for Customer Centricity

    In this webinar, you’ll discover the questions to answer to determine how to budget for customer centricity and a great customer experience. You'll also experience strategically aligned budgeting.

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  • Mapping the Customer Journey Webinar28:24

    Mapping the Customer Journey Webinar

    The tug of war for limited resources has begun. Soon, spreadsheet after spreadsheet will begin filling your inbox, and meeting after meeting will be derailed by political maneuvering.

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  • Quantifying the Customer Journey30:19

    Quantifying the Customer Journey

    Chief Strategy Officer Debbie Qaqish and Senior Strategist Colby Renton discuss the customer journey from sales and marketing perspectives. Learn how the customer journey can be quantified.

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  • Who Owns the Customer Journey?28:19

    Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

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  • Making the Case for Marketing Automation: A Practitioner's Guide42:08

    Making the Case for Marketing Automation: A Practitioner's Guide

    Marketing leaders, who guide their teams in the use of marketing automation every day, address the challenges of manual marketing processes & the solutions provided by marketing automation technology.

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  • Webinar: Integrated Marketing43:59

    Webinar: Integrated Marketing

    How to build, motivate, and retain a great team of data-driven, customer-centric marketing mavens.

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  • Webinar: Managing your Marketing Spend In-Quarter1:03:48

    Webinar: Managing your Marketing Spend In-Quarter

    In this on-demand webinar, we discussed why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management.

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  • How Marketing Operations Leads the Annual Planning Process59:04

    How Marketing Operations Leads the Annual Planning Process

    In this on-demand webinar we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.

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  • The Rise of Marketing Operations44:47

    The Rise of Marketing Operations

    Increase Efficiency and Effectiveness of Marketing

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  • How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand53:32

    How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand

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  • The Evolution of Customer Engagement and What it Means for Manufacturers58:31

    The Evolution of Customer Engagement and What it Means for Manufacturers

    Our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers.

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  • Marketing Innovation Drives Growth in Manufacturing Webinar56:09

    Marketing Innovation Drives Growth in Manufacturing Webinar

    Our expert panel discuss how they manage and deliver an excellent customer experience, drive sales and marketing alignment to capture leads, and how they experience marketing.

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