Making the Case for Marketing Automation: A Practitioner’s Guide

December 19, 2017 Michele Harman

Making the Case for Marketing Automation: A Practitioner's Guide

 

In this informative webinar, three expert marketing leaders discuss the challenges presented by manual marketing processes and how marketing automation technology provides a solution to the frustration. We walked through the process of evaluating your marketing use cases in order to develop and present a solid case for deploying a marketing automation platform at your organization.

Our webinar panel includes:

  • Ali Rastiello – Senior Manager, Marketing Automation, BigCommerce
  • Kerry Nelson – Senior Director, Marketing, Infor
  • Kevin Joyce – CMO, The Pedowitz Group

Using examples from real world situations experienced by our panelists, we dive into the before-and-after of the following 9 use cases:

  1. Campaign automation and cloning
  2. Triggered response
  3. Event promotions and follow up
  4. Data insights and reporting
  5. Lead scoring
  6. Data insights and capture
  7. Data quality management
  8. Sales Enablement – data visibility
  9. Sales enablement – influence marketing

Watch the on-demand webinar and access the presentation slides here.

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