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Rise of the Strategic Marketing Operations Function

Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes happening. By reading this white paper, you will learn:

    1. The five stages of an MO practice, where you are, and where you need to go
    2. How a strategic MO capability differs from a regular MO capability
    3. How to define your MO charter
    4. The three key business drivers for establishing a strategic MO function
    5. How to define an MO org structure with roles and responsibilities
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