CMO Insights: Peter Isaacson, CMO, Demandbase

February 26, 2019 The Pedowitz Group (TPG)

CMO Insights: Peter Isaacson, CMO, Demandbase

 

 

 

This week’s guest on CMO Insights is Peter Isaacson, CMO of Demandbase.

In this video, Peter talks about:

  • Category creation: facing but also embracing competition in the market.
  • Identifying ABM (Account-Base Marketing) as the category they wanted to create.
  • How the role of marketing is going to change as AI comes into its own.

Learn more about Peter from his LinkedIn profile and follow Demandbase on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

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