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How to Become Customer-Centric in a Product-Centric World {Webinar Registration}
Becoming customer-centric will help your company stay competitive. On February 19th, Debbie Qaqish will help us operationalize strategy, process and people, the first three controls needed for...
How Top CMOs Leverage MBOs to Drive Accountability and Performance
As you finish your planning for the New Year, consider implementing management by objectives (MBO) for your marketing team. Doing so will provide employees with accountability toward professional...
CMO Insights: David Green, Director of Marketing, LeadCrunch{ai}
In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch{ai}, to talk about how AI is changing marketing as we know it.
MarTech and the Customer Journey: Making the Shift Happen
Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins.
CMO Insights: Chandar Pattabhiram, CMO, Coupa Software
Jeff sits down with Chandar Pattabhiram, CMO at Coupa Software, to discuss the trickle-down effect of company culture - it starts with leadership - and much more.
CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo
Jeff Pedowitz talks with John Kottcamp, Chief Marketing Technologist & CMO at Tahzoo. They discuss the scope of a CMT's role, the ability to deliver relevant content to customers and how tech can...
Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...
How to Overcome 3 Major Challenges with Strategic Marketing Operations
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...
Rise up! Register for the Rise of the Strategic Marketing Operations Webinar!
What makes a marketing operations function strategic? We explore the answer to that question here and Debbie Qaqish provides a full description of the strategic marketing operations function in...
CMO Insights: Kirby Wadsworth, CMO, Illusive Networks
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Kirby Wadsworth, CMO at Illusive Networks. They discuss how marketing has changed in the last decade with a shift that allows Marketing to...
CMO Insights: Nicole Wojno, CMO, UserIQ
Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. They talk about the difference between being customer focus versus being customer service oriented, building a strong, diverse team and...
Rise of the Strategic Marketing Operations Function
Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.
CMO Insights: Heidi Bullock, CMO for Engagio
Jeff Pedowitz sits down with Heidi Bullock, CMO for Engagio, to discuss how she helps her customers build strong foundations for account based marketing, how she creates a team of thoughtful,...
29:01In this webinar, you’ll discover the questions to answer to determine how to budget for customer centricity and a great customer experience. You'll also experience strategically aligned budgeting.
CMO Insights: Alison Murdock, CMO of SocialChorus
In today's episode of CMO Insights, Jeff sits down with Alison Murdock, CMO of SocialChorus, to discuss digital transformation, the importance of educating your market on the problems you solve...
The State of ABM: Strengthen Marketing Ops to See Greater ROI
Engagio's recent ABM Outlook Survey (2018) contains some fascinating information. We break it down for you here and tell you where you should focus your efforts to get the most return for your...
The Revenue Marketing Assessment
The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.
28:24The tug of war for limited resources has begun. Soon, spreadsheet after spreadsheet will begin filling your inbox, and meeting after meeting will be derailed by political maneuvering.
30:19Chief Strategy Officer Debbie Qaqish and Senior Strategist Colby Renton discuss the customer journey from sales and marketing perspectives. Learn how the customer journey can be quantified.
Quantifying the Customer Journey: Register for our July 17th Webinar!