How to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience part 4
As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead...
Read Article
An Introduction to the New Marketo: The Marketo Sky Blog Series
In the new blog series, “The Marketo Sky Blog Series" we will unpack all of the new features of the new Marketo dashboard, Marketo Sky.
Read Article
REVTalks Masters: Elle Woulfe
In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.
Read Article
CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training
On this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO and Founder of Epicenter Media and Training. They discuss the challenges of marketing for emergencies and...
Read Article
CMO Insights: Peter Isaacson, CMO, Demandbase
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to...
Read Article
The Two Documents Necessary to Becoming Customer Centric
Want to become Customer Centric? To do so, marketing teams will need to develop their buyer personas and customer journey.
Read Article
Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars
In the new blog series “Outrageous Acts of Marketing”, Majda Anwar breaks down Pepsi and Coco-Cola's marketing efforts during the Atlanta Super Bowl in 2019.
Read Article
How to Become Customer-Centric in a Product-Centric World {Webinar Registration}
Becoming customer-centric will help your company stay competitive. On February 19th, Debbie Qaqish will help us operationalize strategy, process and people, the first three controls needed for...
Read Article
How Top CMOs Leverage MBOs to Drive Accountability and Performance
As you finish your planning for the New Year, consider implementing management by objectives (MBO) for your marketing team. Doing so will provide employees with accountability toward professional...
Read Article
CMO Insights: David Green, Director of Marketing, LeadCrunch{ai}
In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch{ai}, to talk about how AI is changing marketing as we know it.
Read Article
MarTech and the Customer Journey: Making the Shift Happen
Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins.
Read Article
CMO Insights: Chandar Pattabhiram, CMO, Coupa Software
Jeff sits down with Chandar Pattabhiram, CMO at Coupa Software, to discuss the trickle-down effect of company culture - it starts with leadership - and much more.
Read Article
CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo
Jeff Pedowitz talks with John Kottcamp, Chief Marketing Technologist & CMO at Tahzoo. They discuss the scope of a CMT's role, the ability to deliver relevant content to customers and how tech can...
Read Article
Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...
Read Article
How to Overcome 3 Major Challenges with Strategic Marketing Operations
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...
Read Article
Rise up! Register for the Rise of the Strategic Marketing Operations Webinar!
What makes a marketing operations function strategic? We explore the answer to that question here and Debbie Qaqish provides a full description of the strategic marketing operations function in...
Read Article
CMO Insights: Kirby Wadsworth, CMO, Illusive Networks
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Kirby Wadsworth, CMO at Illusive Networks. They discuss how marketing has changed in the last decade with a shift that allows Marketing to...
Read Article
CMO Insights: Nicole Wojno, CMO, UserIQ
Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. They talk about the difference between being customer focus versus being customer service oriented, building a strong, diverse team and...
Read Article
