Marketing Strategy

  • MarTech and the Customer Journey: Making the Shift Happen

    MarTech and the Customer Journey: Making the Shift Happen

    Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins.

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  • CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo

    CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo

    Jeff Pedowitz talks with John Kottcamp, Chief Marketing Technologist & CMO at Tahzoo. They discuss the scope of a CMT's role, the ability to deliver relevant content to customers and how tech can...

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  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

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  • Adjusting Your 2019 Budget for Customer Centricity29:01

    Adjusting Your 2019 Budget for Customer Centricity

    In this webinar, you’ll discover the questions to answer to determine how to budget for customer centricity and a great customer experience. You'll also experience strategically aligned budgeting.

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  • The Revenue Marketing Assessment

    The Revenue Marketing Assessment

    The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.

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  • Mapping the Customer Journey Webinar28:24

    Mapping the Customer Journey Webinar

    The tug of war for limited resources has begun. Soon, spreadsheet after spreadsheet will begin filling your inbox, and meeting after meeting will be derailed by political maneuvering.

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  • Quantifying the Customer Journey30:19

    Quantifying the Customer Journey

    Chief Strategy Officer Debbie Qaqish and Senior Strategist Colby Renton discuss the customer journey from sales and marketing perspectives. Learn how the customer journey can be quantified.

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  • Quantifying the Customer Journey: Register for our July 17th Webinar!

    Quantifying the Customer Journey: Register for our July 17th Webinar!

    Debbie Qaqish breaks down the three challenges to successfully operationalizing and measuring the results of your customer journey. Get a head start here and then register for our webinar...

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  • Revenue Marketing Is NOT Optional

    Revenue Marketing Is NOT Optional

    Debbie Qaqish, Chief Strategy Officer for The Pedowitz Group, challenges B2B CMOs to ask a few key questions of themselves and their organization. The right answers to these key questions are...

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  • Steps to Operationalize and Streamline your Marketo Enablement

    Steps to Operationalize and Streamline your Marketo Enablement

    This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.

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  • TPG ONE™: A New Approach to the Customer Journey

    TPG ONE™: A New Approach to the Customer Journey

    It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

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  • Content Marketing: The Indispensable Guide for Business Services

    Content Marketing: The Indispensable Guide for Business Services

    Content is the fuel for your marketing engine. However, content can be leveraged in a myriad of ways depending on how your audience consumes information.

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  • 7 Hallmarks of Successful Marketing Transformation

    7 Hallmarks of Successful Marketing Transformation

    The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

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  • Webinar Slides: Managing Your Marketing Spend In-Quarter

    Webinar Slides: Managing Your Marketing Spend In-Quarter

    Companion slideshow for the webinar: Managing Your Marketing Spend In-Quarter

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  • ABM Persona Template

    ABM Persona Template

    Download this template to create a persona for a specific, targeted account.

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  • ABM Strategy Loop

    ABM Strategy Loop

    The Account Based Marketing (ABM) Strategy Loop visualizes the ideal 7-step approach to expand your footprint within a key account.

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  • Buying Center Examples

    Buying Center Examples

    Learn how to map and document your customer buying center with these examples.

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  • How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand53:32

    How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand

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  • Budget Shifts Happen. How Can You Be Prepared?

    Budget Shifts Happen. How Can You Be Prepared?

    It's happened before and it will happen again. The year-end marketing budget you set will have to shift, probably more than once, mid-quarter and mid-year. TPG's Justin Yopp talks with Pamela...

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  • Introducing TPG ONE™: Moving Beyond the Funnel

    Introducing TPG ONE™: Moving Beyond the Funnel

    TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.

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