Marketing Strategy

  • B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees

    B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees

    The post B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees appeared first on The Pedowitz Group.

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  • B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees

    B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees

    The post B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees appeared first on The Pedowitz Group.

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  • 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...

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  • 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...

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  • Marketo Sky: What’s Next for the Design Studio?

    Marketo Sky: What’s Next for the Design Studio?

    In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel, Search Tool, and Marketing Activities. We’re left with: Design Studio! The center...

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  • Marketo Sky: What’s Next for the Design Studio?

    Marketo Sky: What’s Next for the Design Studio?

    In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel, Search Tool, and Marketing Activities. We’re left with: Design Studio! The center...

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  • The Changing Role of Marketers on C-SUITE TV INSIGHTS

    The Changing Role of Marketers on C-SUITE TV INSIGHTS

    Where once the role of marketer was mostly relegated to promotion, public relations, and advertising; nowadays, you need to be a jack-of-all-trades to perform multiple tasks. And, if you don’t...

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  • The Changing Role of Marketers on C-SUITE TV

    The Changing Role of Marketers on C-SUITE TV

    Where once the role of marketer was mostly relegated to promotion, public relations, and advertising; nowadays, you need to be a jack-of-all-trades to perform multiple tasks. And, if you don’t...

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  • Not Another Article About Outsourcing Marketing

    Not Another Article About Outsourcing Marketing

    Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a outsourcing marketing consulting firm, and would benefit if you choose to outsource marketing...

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  • Not Another Article About Outsourcing Marketing

    Not Another Article About Outsourcing Marketing

    Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a marketing consulting firm, and would benefit if you choose to outsource marketing functions or...

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  • How to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience Part 4

    How to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience Part 4

    As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead...

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  • How to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience Part 4

    How to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience Part 4

    As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead...

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  • When Your Buying Stages Don’t Match Your Customer’s Needs | Lessons in Customer Experience part 3

    When Your Buying Stages Don’t Match Your Customer’s Needs | Lessons in Customer Experience part 3

    Lorena Harris' 3rd blog in a 4 part blog series breaks down why focusing on customer experience instead of the funnel will help you take customer relationships to a new level. The post When Your...

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  • When Your Buying Stages Don’t Match Your Customer’s Needs | Lessons in Customer Experience part 3

    When Your Buying Stages Don’t Match Your Customer’s Needs | Lessons in Customer Experience part 3

    Lorena Harris' 3rd blog in a 4 part blog series breaks down why focusing on customer experience instead of the funnel will help you take customer relationships to a new level. The post When Your...

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  • An Introduction to the New Marketo: The Marketo Sky Blog Series

    An Introduction to the New Marketo: The Marketo Sky Blog Series

    In the new blog series, “The Marketo Sky Blog Series" we will unpack all of the new features of the new Marketo dashboard, Marketo Sky. The post An Introduction to the New Marketo: The Marketo Sky...

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  • An Introduction to the New Marketo: The Marketo Sky Blog Series

    An Introduction to the New Marketo: The Marketo Sky Blog Series

    In the new blog series, “The Marketo Sky Blog Series" we will unpack all of the new features of the new Marketo dashboard, Marketo Sky. The post An Introduction to the New Marketo: The Marketo Sky...

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  • REVTalks Masters: Elle Woulfe

    REVTalks Masters: Elle Woulfe

    In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.

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  • CMO Insights: Sterling Snow, SVP of Revenue, Divvy17:27

    CMO Insights: Sterling Snow, SVP of Revenue, Divvy

    In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product around y

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  • The Revenue Marketing Index 2019 Report: Why It’s So Important

    The Revenue Marketing Index 2019 Report: Why It’s So Important

    The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!

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  • CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training

    CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training

    On this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO and Founder of Epicenter Media and Training. They discuss the challenges of marketing for emergencies and...

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