Marketing Strategy

  • CMO Insights: Sterling Snow, SVP of Revenue, Divvy17:27

    CMO Insights: Sterling Snow, SVP of Revenue, Divvy

    In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product around y

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  • CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training

    CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training

    On this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO and Founder of Epicenter Media and Training. They discuss the challenges of marketing for emergencies and...

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  • CMO Insights: Peter Isaacson, CMO, Demandbase

    CMO Insights: Peter Isaacson, CMO, Demandbase

    Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to...

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  • How to Become Customer-Centric in a Product-Centric World {Webinar Registration}

    How to Become Customer-Centric in a Product-Centric World {Webinar Registration}

    Becoming customer-centric will help your company stay competitive. On February 19th, Debbie Qaqish will help us operationalize strategy, process and people, the first three controls needed for...

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  • How Top CMOs Leverage MBOs to Drive Accountability and Performance

    How Top CMOs Leverage MBOs to Drive Accountability and Performance

    As you finish your planning for the New Year, consider implementing management by objectives (MBO) for your marketing team. Doing so will provide employees with accountability toward professional...

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  • CMO Insights: David Green, Director of Marketing, LeadCrunch{ai}

    CMO Insights: David Green, Director of Marketing, LeadCrunch{ai}

    In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch{ai}, to talk about how AI is changing marketing as we know it.

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  • Jeff Pedowitz interviews Paul Johnson, Chief Marketing and Product Officer at Displayit. They discuss the latest trends and displays that stand out at trade shows and much more.

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  • MarTech and the Customer Journey: Making the Shift Happen

    MarTech and the Customer Journey: Making the Shift Happen

    Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins.

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  • CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

    CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

    Jeff sits down with Chandar Pattabhiram, CMO at Coupa Software, to discuss the trickle-down effect of company culture - it starts with leadership - and much more.

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  • CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo

    CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo

    Jeff Pedowitz talks with John Kottcamp, Chief Marketing Technologist & CMO at Tahzoo. They discuss the scope of a CMT's role, the ability to deliver relevant content to customers and how tech can...

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  • Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization

    Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization

    Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...

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  • How to Overcome 3 Major Challenges with Strategic Marketing Operations

    How to Overcome 3 Major Challenges with Strategic Marketing Operations

    CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...

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  • Rise up! Register for the Rise of the Strategic Marketing Operations Webinar!

    Rise up! Register for the Rise of the Strategic Marketing Operations Webinar!

    What makes a marketing operations function strategic? We explore the answer to that question here and Debbie Qaqish provides a full description of the strategic marketing operations function in...

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  • CMO Insights: Kirby Wadsworth, CMO, Illusive Networks

    CMO Insights: Kirby Wadsworth, CMO, Illusive Networks

    Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Kirby Wadsworth, CMO at Illusive Networks. They discuss how marketing has changed in the last decade with a shift that allows Marketing to...

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  • CMO Insights: Nicole Wojno, CMO, UserIQ

    CMO Insights: Nicole Wojno, CMO, UserIQ

    Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. They talk about the difference between being customer focus versus being customer service oriented, building a strong, diverse team and...

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  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

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  • CMO Insights: Heidi Bullock, CMO for Engagio

    CMO Insights: Heidi Bullock, CMO for Engagio

    Jeff Pedowitz sits down with Heidi Bullock, CMO for Engagio, to discuss how she helps her customers build strong foundations for account based marketing, how she creates a team of thoughtful,...

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  • Adjusting Your 2019 Budget for Customer Centricity29:01

    Adjusting Your 2019 Budget for Customer Centricity

    In this webinar, you’ll discover the questions to answer to determine how to budget for customer centricity and a great customer experience. You'll also experience strategically aligned budgeting.

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  • CMO Insights: Alison Murdock, CMO of SocialChorus

    CMO Insights: Alison Murdock, CMO of SocialChorus

    In today's episode of CMO Insights, Jeff sits down with Alison Murdock, CMO of SocialChorus, to discuss digital transformation, the importance of educating your market on the problems you solve...

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  • The State of ABM: Strengthen Marketing Ops to See Greater ROI

    The State of ABM: Strengthen Marketing Ops to See Greater ROI

    Engagio's recent ABM Outlook Survey (2018) contains some fascinating information. We break it down for you here and tell you where you should focus your efforts to get the most return for your...

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