Marketing Strategy

  • Marketo Sky: What’s Next for the Design Studio?

    Marketo Sky: What’s Next for the Design Studio?

    In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel, Search Tool, and Marketing Activities. What does that leave? Updates for Database,...

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  • The Changing Role of Marketers on C-SUITE TV INSIGHTS

    The Changing Role of Marketers on C-SUITE TV INSIGHTS

    Where once the role of marketer was mostly relegated to promotion, public relations, and advertising; nowadays, you need to be a jack-of-all-trades to perform multiple tasks. And, if you don’t...

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  • Not Another Article About Outsourcing Marketing

    Not Another Article About Outsourcing Marketing

    Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a marketing consulting firm, and would benefit if you choose to outsource marketing functions or...

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  • Not Another Article About Outsourcing Marketing

    Not Another Article About Outsourcing Marketing

    Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a marketing consulting firm, and would benefit if you choose to outsource marketing functions or...

    Read Article
  • How to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience part 4

    How to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience part 4

    As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead...

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  • How to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience part 4

    How to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience part 4

    As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead...

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  • When Your Buying Stages Don’t Match Your Customer’s Needs | Lessons in Customer Experience part 3

    When Your Buying Stages Don’t Match Your Customer’s Needs | Lessons in Customer Experience part 3

    Lorena Harris' 3rd blog in a 4 part blog series breaks down why focusing on customer experience instead of the funnel will help you take customer relationships to a new level. The post When Your...

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  • When Your Buying Stages Don’t Match Your Customer’s Needs | Lessons in Customer Experience part 3

    When Your Buying Stages Don’t Match Your Customer’s Needs | Lessons in Customer Experience part 3

    Lorena Harris' 3rd blog in a 4 part blog series breaks down why focusing on customer experience instead of the funnel will help you take customer relationships to a new level. The post When Your...

    Read Article
  • An Introduction to the New Marketo: The Marketo Sky Blog Series

    An Introduction to the New Marketo: The Marketo Sky Blog Series

    In the new blog series, “The Marketo Sky Blog Series" we will unpack all of the new features of the new Marketo dashboard, Marketo Sky. The post An Introduction to the New Marketo: The Marketo Sky...

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  • An Introduction to the New Marketo: The Marketo Sky Blog Series

    An Introduction to the New Marketo: The Marketo Sky Blog Series

    In the new blog series, “The Marketo Sky Blog Series" we will unpack all of the new features of the new Marketo dashboard, Marketo Sky. The post An Introduction to the New Marketo: The Marketo Sky...

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  • REVTalks Masters: Elle Woulfe

    REVTalks Masters: Elle Woulfe

    In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.

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  • CMO Insights: Sterling Snow, SVP of Revenue, Divvy17:27

    CMO Insights: Sterling Snow, SVP of Revenue, Divvy

    In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product around y

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  • CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training

    CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training

    On this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO and Founder of Epicenter Media and Training. They discuss the challenges of marketing for emergencies and...

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  • CMO Insights: Peter Isaacson, CMO, Demandbase

    CMO Insights: Peter Isaacson, CMO, Demandbase

    Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to...

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  • The Two Documents Necessary to Becoming Customer Centric

    The Two Documents Necessary to Becoming Customer Centric

    Want to become Customer Centric? To do so, marketing teams will need to develop their buyer personas and customer journey.

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  • Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars

    Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars

    In the new blog series “Outrageous Acts of Marketing”, Majda Anwar breaks down Pepsi and Coco-Cola's marketing efforts during the Atlanta Super Bowl in 2019.

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  • How to Become Customer-Centric in a Product-Centric World {Webinar Registration}

    How to Become Customer-Centric in a Product-Centric World {Webinar Registration}

    Becoming customer-centric will help your company stay competitive. On February 19th, Debbie Qaqish will help us operationalize strategy, process and people, the first three controls needed for...

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  • How Top CMOs Leverage MBOs to Drive Accountability and Performance

    How Top CMOs Leverage MBOs to Drive Accountability and Performance

    As you finish your planning for the New Year, consider implementing management by objectives (MBO) for your marketing team. Doing so will provide employees with accountability toward professional...

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  • CMO Insights: David Green, Director of Marketing, LeadCrunch{ai}

    CMO Insights: David Green, Director of Marketing, LeadCrunch{ai}

    In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch{ai}, to talk about how AI is changing marketing as we know it.

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  • Jeff Pedowitz interviews Paul Johnson, Chief Marketing and Product Officer at Displayit. They discuss the latest trends and displays that stand out at trade shows and much more.

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