Rise of the Strategic Marketing Operations Function
Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.
Webinar: Adjusting Your Budget for Customer Centricity
In this webinar, you’ll discover the questions to answer to determine how to budget for customer centricity and a great customer experience. You'll also experience strategically aligned budgeting.
The Revenue Marketing Assessment
The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.
Webinar: Mapping the Customer Journey
Learn the step-by-step action plan to map your customer journey.
Quantifying the Customer Journey
Chief Strategy Officer Debbie Qaqish and Senior Strategist Colby Renton discuss the customer journey from sales and marketing perspectives. Learn how the customer journey can be quantified.
Steps to Operationalize and Streamline your Marketo Enablement
This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.
TPG ONE™: A New Approach to the Customer Journey
It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.
Content Marketing: The Indispensable Guide for Business Services
Content is the fuel for your marketing engine. However, content can be leveraged in a myriad of ways depending on how your audience consumes information.
7 Hallmarks of Successful Marketing Transformation
The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.
Webinar Slides: Managing Your Marketing Spend In-Quarter
Companion slideshow for the webinar: Managing Your Marketing Spend In-Quarter
ABM Persona Template
Download this template to create a persona for a specific, targeted account.
ABM Strategy Loop
The Account Based Marketing (ABM) Strategy Loop visualizes the ideal 7-step approach to expand your footprint within a key account.
Buying Center Examples
Learn how to map and document your customer buying center with these examples.
How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand
Webinar: Integrated Marketing
How to build, motivate, and retain a great team of data-driven, customer-centric marketing mavens.
Integrated Marketing Webcast