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As a Salesforce partner, The Pedowitz Group will assist you in operationalizing your customer journey with our strategic and technical Salesforce Marketing Cloud consulting services.
The Pedowitz Group has developed basic, standard, and deluxe Marketo email templates that result in a great-looking, mobile-friendly layout for almost all devices.
This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.
CEO Jeff Pedowitz participated in the webinar “7 Key Capabilities for Great Customer Experiences” with Infutor and Target Market Magazine to discuss how B2B organizations can successfully gain...
Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.
Lead Management is an integral part of the modern-day marketing engine. In this piece, you will learn 10 core components needed for an effective Lead Management process.
Getting critical information from your marketing dashboards is mission 1 for marketing leaders. Review these examples to see what a well-executed dashboard can look like.
Download this template to create a persona for a specific, targeted account.
From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.
The Account Based Marketing (ABM) Strategy Loop visualizes the ideal 7-step approach to expand your footprint within a key account.
Campaign planning is made easy with this campaign template.
Inbound marketing can be a moving target. Here is a set of 8 foundational principals that drive effective inbound marketing and have stood the test of time for several years.
Learn how to map and document your customer buying center with these examples.
The Customer Journey is comprised of not just customer acquisition, but also customer expansion. Use this graphic to chart your own customer's journey.
Demand Generation and Account Based Marketing (ABM) require vastly different approaches. In this data sheet, we outline the key attributes to each approach.
As a follow up to her DemandGen Report webinar "How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand", Debbie Qaqish shares the results of the attendee survey on...
Marketo Marketing Nation Summit is happening April 29 thru May 2, 2018 in San Francisco. Here are some suggestions on how to make the most of your conference experience this year!
TPG is offering a $500 prize to the individual who shows us the best customer experience in Marketo. Got challenges or questions? Stop by our booth to chat!