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ABM vs Demand Gen Data Sheet
Demand Generation and Account Based Marketing (ABM) require vastly different approaches. In this data sheet...
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Salesforce Marketing Cloud and Pardot Services
As a Salesforce partner, The Pedowitz Group will assist you in operationalizing your customer journey with our strategic and technical Salesforce Marketing Cloud consulting services.
Marketo Email Templates
The Pedowitz Group has developed basic, standard, and deluxe Marketo email templates that result in a great-looking, mobile-friendly layout for almost all devices.
Steps to Operationalize and Streamline your Marketo Enablement
This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.
Webinar Slides: Making the Case for Marketing Automation: A Practitioner's Guide
Omnichannel is Just for Retailers, Right? Think Again.
CEO Jeff Pedowitz participated in the webinar “7 Key Capabilities for Great Customer Experiences” with Infutor and Target Market Magazine to discuss how B2B organizations can successfully gain...
Proven Success Formula for Lead Management
Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.
10 Rules for Effective Lead Management
Lead Management is an integral part of the modern-day marketing engine. In this piece, you will learn 10 core components needed for an effective Lead Management process.
Marketing Dashboard Examples
Getting critical information from your marketing dashboards is mission 1 for marketing leaders. Review these examples to see what a well-executed dashboard can look like.
ABM Persona Template
Download this template to create a persona for a specific, targeted account.
Email Best Practice Check List
From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.
ABM Strategy Loop
The Account Based Marketing (ABM) Strategy Loop visualizes the ideal 7-step approach to expand your footprint within a key account.
Campaign Battle Card
Campaign planning is made easy with this campaign template.
8 Key Focus Areas for Success with Inbound Marketing
Inbound marketing can be a moving target. Here is a set of 8 foundational principals that drive effective inbound marketing and have stood the test of time for several years.
Buying Center Examples
Learn how to map and document your customer buying center with these examples.
The Customer Journey
The Customer Journey is comprised of not just customer acquisition, but also customer expansion. Use this graphic to chart your own customer's journey.
ABM vs Demand Gen Data Sheet
Demand Generation and Account Based Marketing (ABM) require vastly different approaches. In this data sheet, we outline the key attributes to each approach.
What Kind of Datanista are You? Blissfully Ignorant, the Data Bug, the Triple-D, or a Psychic?
As a follow up to her DemandGen Report webinar "How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand", Debbie Qaqish shares the results of the attendee survey on...
Getting The Most From Your 2018 Marketo Summit Experience
Marketo Marketing Nation Summit is happening April 29 thru May 2, 2018 in San Francisco. Here are some suggestions on how to make the most of your conference experience this year!
Show Us Your Marketo Instance At Marketo Summit!
TPG is offering a $500 prize to the individual who shows us the best customer experience in Marketo. Got challenges or questions? Stop by our booth to chat!
Oracle Eloqua Segmentation: Merge, Intersect, Trim