Realize The Value Of Marketing Operations
Are you ready? That’s the lingering question left from my blog explaining marketing operations’ value. To answer this, let’s discuss the elements you need to produce a world-class marketing...
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Why The C-Suite Needs Marketing Operations
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as...
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Scott Brinker REVTalks 2019 Intro
In this keynote, Scott distills "The New Rules of Marketing Operations & Technology" embraced by best-in-class marketing teams for centralization, automation, decentralization, humanization, & change.
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How To Be Best Friends With Your Salesforce Administrator
As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...
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How to Overcome 3 Major Challenges with Strategic Marketing Operations
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...
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Becoming Customer-Centric: A Tale of a Changing Marketing Operations Organization
Debbie Qaqish breaks down the customer-centric marketing operations (MO) model as well as the five stages of the marketing operations maturity model.
The post Becoming Customer-Centric: A Tale of...
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How the C-Suite Benefits from a Strategic Marketing Operations Function
A strategic marketing operations group runs marketing like a business. When this happens, there are benefits for the CMO, the CFO, the sales team and the executive team.
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Rise of the Marketing Operations Function Interactive White Paper
Find out how to digitally transform your B2B marketing operations with this interactive white paper.
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Rent, buy or train? How to accelerate strategic marketing operations
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...
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How Can Your Company Operationalize the Customer Experience?
As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.
The post How Can Your Company Operationalize the Customer...
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CMO Insights: Bob Canaway, Chief Marketing Officer Black Duck Software
On this episode of CMO Insights, Bob Canaway, CMO for Black Duck Software, talks with Jeff Pedowitz about the ever-changing landscape of marketing operations in today's digital economy. Bob also...
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