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34:54The SIX Key Areas of Strategic Marketing Operations | Tom DelMonte
Explore key areas of MOPs with SAP's Tom Delmonte, Head of NA Marketing Operations. Tom shares with us how the marketing ops team is a strategic partner to the head of marketing that enables real b
How To Win More With Marketing Operations (in-depth blog)
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as...
How To Be Best Friends With Your Salesforce Administrator
As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...
Marketing operations as the agent of change
Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...
Marketing ops is critical to the success of lead management
Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why. The post Marketing ops is critical to the success of lead...
How to build a marketing operations organization out of chaos
Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...
Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5
In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.
Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3
This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.
The role of strategic marketing operations in addressing today’s top 3 CMO challenges
The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...
Is your organization ready for a dedicated MO function?
Maybe you're eager to get a marketing operations function started at your company, but is it really ready? Contributor Debbie Qaqish explains how to figure that out. The post Is your organization...
Rent, buy or train? How to accelerate strategic marketing operations
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...
25:49How MOPs empowers today's CMO's | Julia Stead, CMO 15Five
Join us as we chat with Julia Stead, CMO at 15Five. Julia shares with us what it takes to be a CMO today and the tight connection between CMO success and having a strategic marketing operations or
Let’s Talk About Revenue Growth Through Digital Transformation
Business trends come and go. When buzzworthy concepts are pounded into our collective conscience like a jackhammer – whether it’s “business agility” or “the new normal” – it’s easy to brush them...
15:36The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019
Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.
How To Embrace Revenue Operations
Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has been in play for many years…it’s only been recently that organizations wanting real...
27:58The Future of Revenue Operations | Brian Vass, Vice President Revenue Operations, Paycor
Join us as we talk to Brian Vass, Vice President, Revenue Operations at Paycor as we discuss the evolution, structure, impact and future of Revenue Operations. Brian is a true pioneer in revenue ope
100+ Customer Experience Stats That Prove CX is Good Business
Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern marketing. Companies claim they want...
Cut The Fluff: A No-B.S. Executive’s Guide To Account-Based Marketing
Let’s be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is advanced. It’s not simple, fast or easy to measure, and it can’t be done by one...