The Future of Revenue Operations | Brian Vass, Vice President Revenue Operations, Paycor

Join us as we talk to Brian Vass, Vice President, Revenue Operations at Paycor as we discuss the evolution, structure, impact and future of Revenue Operations. Brian is a true pioneer in revenue operations and was the first person I ever met who ran this combined organization. Since then, Brian and his team has continued to hone and elevate the value of this function in the organization. - Video Sequence - 00:00 - Intro 02:15 - "What does it mean to be VP of Rev Ops?" 02:52 - "How long have you worked in a combined sales and marketing operations organization?" 04:35 - "Who had the idea that it was smart to combine sales and marketing ops 8 years ago?" 06:17 - "What do you think would've happened if you guys had not combined sales and marketing ops? What would happen to your progress?" 11:43 - "Who do you report to and who does this group ultimately report to?" 15:26 - "How do you enable the marketing organization?" 17:08 - "Do you have a pair in marketing?" 17:37 - "What do you think having a RevOps organization does to help elevate marketing into being a part of a Revenue scheme?" 20:23 - Brian talks about the benefits of having a RevOps organization to sales, to marketing as well as customers 23:24 - "Would you say RevOps helps inspire Revenue as a team sport?" 24:42 - "What advice would you give anyone who is looking at creating a Rev Ops organization?" Connect with us Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

Previous Article
How To Embrace Revenue Operations
How To Embrace Revenue Operations

Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has ...

Next Article
100+ Customer Experience Stats That Prove CX is Good Business
100+ Customer Experience Stats That Prove CX is Good Business

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A ...