Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes happening. By reading this white paper, you will learn:
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- The five stages of an MO practice, where you are, and where you need to go
- How a strategic MO capability differs from a regular MO capability
- How to define your MO charter
- The three key business drivers for establishing a strategic MO function
- How to define an MO org structure with roles and responsibilities
