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How the C-Suite Benefits from a Strategic Marketing Operations Function
How the C-Suite Benefits from a Strategic Marketing Operations Function

A strategic marketing operations group runs marketing like a business. When this happens, there are benefit...

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Rent, buy or train? How to accelerate strategic marketing operations
Rent, buy or train? How to accelerate strategic marketing operations

Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contrib...