Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

In part 5 of the Marketing Operations Process Handbook, we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.

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How to build a marketing operations organization out of chaos
How to build a marketing operations organization out of chaos

Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO...

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Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3
Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strat...