You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we discuss the lead management process and common pitfalls to avoid.
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Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.

Who besides me wants to yell “Jumanji” when the ball drops in Times Square on New Year’s Eve of 2020? It’s like we’re stuck in an alternate universe with unknown rules, dizzying changes, and...

Maybe you're eager to get a marketing operations function started at your company, but is it really ready? Contributor Debbie Qaqish explains how to figure that out. The post Is your organization...

Learn how to build a marketing operation that's revenue and customer-focused, from team structure to job descriptions, executive must-knows to internal processes.

In the last post in our Revenue Marketing Journey, we explored the marketing operations team it length. Now, it’s time to do the same for the Demand Generation team. What should be part of this...

Armen Najarian, CMO for ThreatMetrix, joins Jeff Pedowitz to talk about the changing role of today's marketer to more of a business person who runs marketing operations like a business. The post...

Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

The second vlog in a 4-part series developed from Debbie's high-level observations from attending the 2019 MarTech West in San Jose April 3-4th.

Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...

Hello! This is the third vlog in a four-part series about my observations from attending the 2019 MarTech West in April.

The first vlog in a 4-part series based on Debbie Qaqish's high-level observations from attending the 2019 MarTech West April 3-4th in San Jose.

Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...

It's a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing...

Explore how to access, plan, and execute revamping your tech stack to support customer-centricity.

The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...

Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...

Now you can easily gauge your marketing teams maturity by taking our easy assessment by utilizing the expertise of The Pedowitz Group and our experience with 1,200 organizations.

The need for efficient processes, local compliance, and effective on-boarding lead Zoetis to seek help from The Pedowitz Group. Together, they deployed a successful International Center of Excellence.