It's Time to Re-Imagine Marketing | Marketing Operations Observations from MarTech West 2019

The first vlog in a 4-part series based on Debbie Qaqish's high-level observations from attending the 2019 MarTech West April 3-4th in San Jose. Debbie hits on how marketing is stuck doing the same thing over and over again. She then introduces the steps marketers can take to re-imagine marketing.

 

Debbie Qaqish

Debbie Qaqish, Ph.D., is principal partner and chief strategy officer of The Pedowitz Group. She manages global client relationships and leads the firm’s thought leadership initiatives. She has been helping B-to-B companies drive revenue growth for over 35 years.

 

*Follow our youtube channel

*Follow Debbie on Linkedin here

*Follow us on Twitter

*Follow us on Linkedin

*Visit our website here

Previous Article
Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge
Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge

Marketing operations maturity means making the full pivot to being a customer-centric marketing organizatio...

Next Article
How to build a marketing operations organization out of chaos
How to build a marketing operations organization out of chaos

Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO...

×

Sign up for our monthly newsletter for the latest marketing operations content and news!

I would like to receive communications from The Pedowitz Group.
Thank you!
Error - something went wrong!