CMO Insights: Shane Lennon, @VirtualCMO

November 19, 2018 The Pedowitz Group (TPG)

 

 

This week’s guest on CMO Insights is Shane Lennon from @VirtualCMO.

In this video, Shane talks about:

  • Not only aligning sales and marketing but also aligning with the product team 
  • Focusing on the customer as a product goes to market and studying the customer life cycle journey
  • The lifetime value of customers and how we can continuously to deliver value to them

Learn more about Shane from his LinkedIn profile and follow @VirtualCMO on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

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