CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

December 4, 2018 The Pedowitz Group (TPG)

 

This week’s guest on CMO Insights is Chandar Pattabhiram, CMO at Coupa Software.

In this video, Chandar talks about:

  • The trickle-down aspect of company culture — it starts with the leadership
  • The importance of remembering to appeal to emotion in B2B marketing
  • The ABM perspective and the importance of building long term relationships

Learn more about Chandar from his LinkedIn profile and follow Coupa Software on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

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