Change Management | Marketing Operations Observations from MarTech West 2019

Who besides me yelled “Jumanji” when the clock struck midnight, signaling the end of 2020? It was like we were stuck in an alternate universe with unknown rules, dizzying changes, and disaster...

Maybe you're eager to get a marketing operations function started at your company, but is it really ready? Contributor Debbie Qaqish explains how to figure that out. The post Is your organization...

Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, how to create an organizational structure for modern marketing success and what new...

Armen Najarian, CMO for ThreatMetrix, joins Jeff Pedowitz to talk about the changing role of today's marketer to more of a business person who runs marketing operations like a business. The post...

With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true customer-centric company than the customer journey. But far too often, businesses...

Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...

Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...

It's a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing...

The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...

Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...

Now you can easily gauge your marketing teams maturity by taking our easy assessment by utilizing the expertise of The Pedowitz Group and our experience with 1,200 organizations.