Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

Part 3 of the Marketing Operations Process Handbook covers campaign development. It provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.

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Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5
Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to...

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The role of strategic marketing operations in addressing today’s top 3 CMO challenges
The role of strategic marketing operations in addressing today’s top 3 CMO challenges

The opportunity has never been higher for marketing operations to step up from being button pushers to stra...