Marketing Operations

  • Hire, Outsource, Or Develop: How To Acquire The Purple Unicorns Of Marketing Operations

    Hire, Outsource, Or Develop: How To Acquire The Purple Unicorns Of Marketing Operations

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  • Taming The Wild West Of Marketing Operations

    Taming The Wild West Of Marketing Operations

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  • The Evolution of the Marketing Ops Professional | Mike Rizzo, Founder of MO Pros31:12

    The Evolution of the Marketing Ops Professional | Mike Rizzo, Founder of MO Pros

    Join us as we chat with Mike Rizzo, Founder of MO Pros – a community of over 1700 marketing operations professionals. Mike is passionate about all elements of marketing ops but mostly about marketing

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  • HOW TO Transform Marketing Operations with Data and Analytics28:55

    HOW TO Transform Marketing Operations with Data and Analytics

    Explore what it takes to transform marketing ops from the “Button Pushers” to the “Strategic Enablers” they can be. Join our talk with Brandon Jensen, Marketing Operations Director, Juniper Networks

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  • The SIX Key Areas of Strategic Marketing Operations | Tom DelMonte34:54

    The SIX Key Areas of Strategic Marketing Operations | Tom DelMonte

    Explore key areas of MOPs with SAP's Tom Delmonte, Head of NA Marketing Operations. Tom shares with us how the marketing ops team is a strategic partner to the head of marketing that enables real b

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  • How MOPs empowers today's CMO's | Julia Stead, CMO 15Five25:49

    How MOPs empowers today's CMO's | Julia Stead, CMO 15Five

    Join us as we chat with Julia Stead, CMO at 15Five. Julia shares with us what it takes to be a CMO today and the tight connection between CMO success and having a strategic marketing operations or

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  • The Reality of Marketing Operations during M&A with Randy Taylor31:00

    The Reality of Marketing Operations during M&A with Randy Taylor

    Join us as we talk to marketing operations and M&A veteran Randy Taylor about what really happens during a merger or acquisition. Given the pace of change, M&A is hot right now. As a marketing pro

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  • The Role of Strategic Marketing Operations with Dan Brown30:59

    The Role of Strategic Marketing Operations with Dan Brown

    Marketing Ops has evolved from button pushers to Strategic Enablers. Join us as we chat with Dan Brown, VP Marketing Operations at Verint about the evolution of Marketing Operations. Dan is a pion

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  • Why The C-Suite Needs Marketing Operations

    Why The C-Suite Needs Marketing Operations

    In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as...

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  • Best Skills and Experience for MOPs Talent | Abby Ryan, Sr Dir Marketing Operations and Technology27:38

    Best Skills and Experience for MOPs Talent | Abby Ryan, Sr Dir Marketing Operations and Technology

    Dr. Debbie speaks with Abby Ryan, Senior Director of Marketing Operations and Technology at Nexthink. Together Dr. Debbie and Abby explore the skills and experience that make up strong Marketing Oper

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  • 6 Leadership qualities for Marketing Operations leaders18:08

    6 Leadership qualities for Marketing Operations leaders

    Is it that time again? Yes it is! Join Dr Debbie Qaqish for another engaging session of "Get Real with Revenue Marketing" - Video Sequence - 00:00 - Intro 03:32 - The 3 of the 6 Leadership qualities

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  • The Secret to Revenue Marketing: Strategic Marketing Operations18:46

    The Secret to Revenue Marketing: Strategic Marketing Operations

    In this episode, Dr. Debbie speaks to Strategic Marketing Operations as the secret ingredient to marketers capitalizing on becoming revenue marketers. - Video Sequence - 00:00 - Intro 01:52 - Debbie

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  • What Is Strategic Marketing Operations?3:40

    What Is Strategic Marketing Operations?

    Dr. Debbie Qaqish, Chief Strategy Office at The Pedowitz Group, explains what a strategic marketing operations function is - and how it can benefit your organization. Download Dr. Debbie's Rise of th

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  • Rent, buy or train? How to accelerate strategic marketing operations

    Rent, buy or train? How to accelerate strategic marketing operations

    Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...

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  • The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 201915:36

    The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019

    Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.

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  • Realize The Value Of Marketing Operations

    Realize The Value Of Marketing Operations

    Are you ready? That’s the lingering question left from my blog explaining why the C-suite should care about marketing operations. To answer this, let’s discuss the elements you need to produce a...

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  • The Rise of the Strategic Marketing Operations Function22:48

    The Rise of the Strategic Marketing Operations Function

    Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.

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  • What is Revenue Marketing? The key to earning a seat at the revenue table.

    What is Revenue Marketing? The key to earning a seat at the revenue table.

    Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...

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  • 7 Key Stages For Successful Lead Management

    7 Key Stages For Successful Lead Management

    Which stage(s) is your company struggling with? Nearly all companies can improve this vital process!

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  • Campaign Development Process Marketing Operations eBook

    Campaign Development Process Marketing Operations eBook

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