Marketing Operations

Rise of the Strategic Marketing Operations Function

Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

The High Cost of Doing Nothing about Marketing Automation

While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.

TPG ONE™: A New Approach to the Customer Journey

It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

Rise of The Marketing Operations Function

The Marketing Operations role is evolving and transforming B2B marketing organizations.

Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.

Webinar Slides: Who Owns the Customer Journey?

Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

Webinar Slides: Making the Case for Marketing Automation: A Practitioner's Guide

Webinar Slides: The Marketing Operations Approach to Planning

This slide presentation is a companion to the on-demand webinar where we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.

Marketing Dashboard Examples

Getting critical information from your marketing dashboards is mission 1 for marketing leaders. Review these examples to see what a well-executed dashboard can look like.