Marketing Operations
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Read Article18 Insanely Relatable (and Funny!) #WorkFromHome Tweets
With an unprecedented number of employees, all at the same time, working remotely for the first time during the COVID-19 pandemic, the internet has been ablaze with articles full of advice, tips...
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Read ArticleA Massive List of Marketing Acronyms
Acronyms are an essential part of business culture, and marketing is no stranger to this. With so many long phrases used, it makes sense… unless you have no idea what they mean! The last thing...
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Read ArticleMarketo Sky: What’s Next for the Design Studio?
In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel, Search Tool, and Marketing Activities. We’re left with: Design Studio! The center...
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15:36Watch VideoThe New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019
Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. In this keynote, Scott will di
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Read ArticleMarketing ops is critical to the success of lead management
Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why. The post Marketing ops is critical to the success of lead...
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Read ArticleA Massive List of Marketing Acronyms
Acronyms are an essential part of business culture, and marketing is no stranger to this. With so many long phrases used, it makes sense… unless you have no idea what they mean! The last thing...
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Read Article2020 B2B Marketing Predictions: New Ideas for Old, Tired Challenges
Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the...
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5:35Watch VideoDon't Slack on Your Stack | Marketing Operations Observations from MarTech West 2019
The final video in a 4-part series about Debbie's observations from the 2019 MarTech West in San Jose in April. During this video, Debbie talks about the importance of knowing your Martech stack.
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Read ArticleNot Another Article About Outsourcing Marketing
Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a outsourcing marketing consulting firm, and would benefit if you choose to outsource marketing...
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Read ArticleMarketo Sky: What’s Next for the Design Studio?
In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel, Search Tool, and Marketing Activities. We’re left with: Design Studio! The center...
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Read Publication
Marketing Automation Buying Guide Checklist
Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.
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Read ArticleWhat to Expect When You’re Expecting a Migration to MAP
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)? Have you thought about it but just aren’t sure if you...
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Read PublicationReporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5
In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.
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Read Article
How To Be Best Friends With Your Salesforce Administrator
As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...
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Read ArticleThe Two Documents Necessary to Becoming Customer Centric
Want to become Customer Centric? To do so, marketing teams will need to develop their buyer personas and customer journey.
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Read ArticleOutrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars
In the new blog series “Outrageous Acts of Marketing”, Majda Anwar breaks down Pepsi and Coco-Cola's marketing efforts during the Atlanta Super Bowl in 2019.
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Read ArticleCMO Insights: David Green, Director of Marketing, LeadCrunch{ai}
In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch{ai}, to talk about how AI is changing marketing as we know it.
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Read ArticleJeff Pedowitz interviews Paul Johnson, Chief Marketing and Product Officer at Displayit. They discuss the latest trends and displays that stand out at trade shows and much more.
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Read PublicationSalesforce Marketing Cloud and Pardot Services
As a Salesforce partner, The Pedowitz Group will assist you in operationalizing your customer journey with our strategic and technical Salesforce Marketing Cloud consulting services.
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Read ArticleCMO Insights: Chandar Pattabhiram, CMO, Coupa Software
Jeff sits down with Chandar Pattabhiram, CMO at Coupa Software, to discuss the trickle-down effect of company culture - it starts with leadership - and much more.
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