Marketing Operations

  • The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 201915:36

    The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019

    Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.

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  • COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?

    COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?

    Who besides me wants to yell “Jumanji” when the ball drops in Times Square on New Year’s Eve of 2020? It’s like we’re stuck in an alternate universe with unknown rules, dizzying changes, and...

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  • Is your organization ready for a dedicated MO function?

    Is your organization ready for a dedicated MO function?

    Maybe you're eager to get a marketing operations function started at your company, but is it really ready? Contributor Debbie Qaqish explains how to figure that out. The post Is your organization...

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  • Build A Revenue Marketing COE

    Build A Revenue Marketing COE

    Learn how to build a marketing operation that's revenue and customer-focused, from team structure to job descriptions, executive must-knows to internal processes.

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  • The Demand Generation Group

    The Demand Generation Group

    In the last post in our Revenue Marketing Journey, we explored the marketing operations team it length. Now, it’s time to do the same for the Demand Generation team. What should be part of this...

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  • CMO Insights: Armen Najarian, Chief Marketing Officer, ThreatMetrix

    CMO Insights: Armen Najarian, Chief Marketing Officer, ThreatMetrix

    Armen Najarian, CMO for ThreatMetrix, joins Jeff Pedowitz to talk about the changing role of today's marketer to more of a business person who runs marketing operations like a business. The post...

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  • The COVID Catalyst and the Need for Digital Transformation45:54

    The COVID Catalyst and the Need for Digital Transformation

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  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

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  • Change Management | Marketing Operations Observations from MarTech West 20195:41

    Change Management | Marketing Operations Observations from MarTech West 2019

    The second vlog in a 4-part series developed from Debbie's high-level observations from attending the 2019 MarTech West in San Jose April 3-4th.

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  • Marketing operations as the agent of change

    Marketing operations as the agent of change

    Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...

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  • It's Raining Ops | Marketing Operations Observations from MarTech West 20196:53

    It's Raining Ops | Marketing Operations Observations from MarTech West 2019

    Hello! This is the third vlog in a four-part series about my observations from attending the 2019 MarTech West in April.

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  • It's Time to Re-Imagine Marketing | Marketing Operations Observations from MarTech West 20195:26

    It's Time to Re-Imagine Marketing | Marketing Operations Observations from MarTech West 2019

    The first vlog in a 4-part series based on Debbie Qaqish's high-level observations from attending the 2019 MarTech West April 3-4th in San Jose.

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  • How to build a marketing operations organization out of chaos

    How to build a marketing operations organization out of chaos

    Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...

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  • Rise of the Revenue Analyst in Marketing Operations

    Rise of the Revenue Analyst in Marketing Operations

    It's a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing...

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  • Webinar: MarTech and Customer Centricity29:08

    Webinar: MarTech and Customer Centricity

    Explore how to access, plan, and execute revamping your tech stack to support customer-centricity.

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  • The role of strategic marketing operations in addressing today’s top 3 CMO challenges

    The role of strategic marketing operations in addressing today’s top 3 CMO challenges

    The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...

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  • Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge

    Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge

    Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...

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  • Marketing Operations Interactive Assessment

    Marketing Operations Interactive Assessment

    Now you can easily gauge your marketing teams maturity by taking our easy assessment by utilizing the expertise of The Pedowitz Group and our experience with 1,200 organizations.

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  • How to Implement a Successful Customer-Centric Marketing Operations Strategy46:02

    How to Implement a Successful Customer-Centric Marketing Operations Strategy

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  • Case Study: Zoetis International – Streamlining Global Marketing Operations

    Case Study: Zoetis International – Streamlining Global Marketing Operations

    The need for efficient processes, local compliance, and effective on-boarding lead Zoetis to seek help from The Pedowitz Group. Together, they deployed a successful International Center of Excellence.

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