Marketing Operations
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Read ArticleWhy The C-Suite Needs Marketing Operations
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as...
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15:36Watch VideoThe New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019
Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.
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Read ArticleRealize The Value Of Marketing Operations
Are you ready? That’s the lingering question left from my blog explaining marketing operations’ value. To answer this, let’s discuss the elements you need to produce a world-class marketing...
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22:48Watch VideoThe Rise of the Strategic Marketing Operations Function
Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.
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Read ArticleWhat is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...
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Read Article7 Key Stages For Successful Lead Management
Which stage(s) is your company struggling with? Nearly all companies can improve this vital process!
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Read PublicationCampaign Development Process Marketing Operations eBook
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Read PublicationReporting and Analytics Process Marketing Operations eBook
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Read PublicationContent Development Process Marketing Operations eBook
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Read PublicationLead Management Process Marketing Operations eBook
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Read ArticleMarketing operations as the agent of change
Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...
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Read ArticleHow to Overcome 3 Major Challenges with Strategic Marketing Operations
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...
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Read ArticleBecoming Customer-Centric: A Tale of a Changing Marketing Operations Organization
Debbie Qaqish breaks down the customer-centric marketing operations (MO) model as well as the five stages of the marketing operations maturity model. The post Becoming Customer-Centric: A Tale of...
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Read ArticleHow the C-Suite Benefits from a Strategic Marketing Operations Function
A strategic marketing operations group runs marketing like a business. When this happens, there are benefits for the CMO, the CFO, the sales team and the executive team. The post How the C-Suite...
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Read ArticleRise of the Marketing Operations Function Interactive White Paper
Find out how to digitally transform your B2B marketing operations with this interactive white paper.
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Read ArticleRent, buy or train? How to accelerate strategic marketing operations
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...
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Read PublicationWebinar Slides: The Marketing Operations Approach to Planning
This slide presentation is a companion to the on-demand webinar where we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.
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Read ArticleHow Can Your Company Operationalize the Customer Experience?
As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience. The post How Can Your Company Operationalize the Customer...
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Read ArticleCMO Insights: Bob Canaway, Chief Marketing Officer Black Duck Software
On this episode of CMO Insights, Bob Canaway, CMO for Black Duck Software, talks with Jeff Pedowitz about the ever-changing landscape of marketing operations in today's digital economy. Bob also...
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Read ArticleCMO Insights: Daniel Brown, VP of Marketing Operations, Verint Systems
Dan Brown, VP of Marketing Operations for Verint, shares how he has developed a marketing operations organization within this billion-dollar global company. The post CMO Insights: Daniel Brown, VP...
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