Marketing Operations
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Read ArticleMarketo Sky: What’s Next for the Design Studio?
In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel, Search Tool, and Marketing Activities. What does that leave? Updates for Database,...
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Read ArticleNot Another Article About Outsourcing Marketing
Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a marketing consulting firm, and would benefit if you choose to outsource marketing functions or...
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Read ArticleNot Another Article About Outsourcing Marketing
Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a marketing consulting firm, and would benefit if you choose to outsource marketing functions or...
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Read Publication
Marketing Automation Buying Guide Checklist
Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.
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Read Article
What to Expect When You’re Expecting a Migration to MAP
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)? Have you thought about it but just aren’t sure if you...
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Read ArticleWhat to Expect When You’re Expecting a Migration to MAP
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)? Have you thought about it but just aren’t sure if you...
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Read Article
How To Be Best Friends With Your Salesforce Administrator
As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...
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Read Article
How To Be Best Friends With Your Salesforce Administrator
As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...
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Read ArticleThe Two Documents Necessary to Becoming Customer Centric
Want to become Customer Centric? To do so, marketing teams will need to develop their buyer personas and customer journey.
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Read ArticleOutrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars
In the new blog series “Outrageous Acts of Marketing”, Majda Anwar breaks down Pepsi and Coco-Cola's marketing efforts during the Atlanta Super Bowl in 2019.
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Read ArticleCMO Insights: David Green, Director of Marketing, LeadCrunch{ai}
In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch{ai}, to talk about how AI is changing marketing as we know it.
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Read ArticleJeff Pedowitz interviews Paul Johnson, Chief Marketing and Product Officer at Displayit. They discuss the latest trends and displays that stand out at trade shows and much more.
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Read PublicationSalesforce Marketing Cloud and Pardot Services
As a Salesforce partner, The Pedowitz Group will assist you in operationalizing your customer journey with our strategic and technical Salesforce Marketing Cloud consulting services.
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Read ArticleCMO Insights: Chandar Pattabhiram, CMO, Coupa Software
Jeff sits down with Chandar Pattabhiram, CMO at Coupa Software, to discuss the trickle-down effect of company culture - it starts with leadership - and much more.
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Read ArticleCMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo
Jeff Pedowitz talks with John Kottcamp, Chief Marketing Technologist & CMO at Tahzoo. They discuss the scope of a CMT's role, the ability to deliver relevant content to customers and how tech can...
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Read ArticleBecoming Customer-Centric: A tale of a NextGen Marketing Operations Organization
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...
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Read ArticleCMO Insights: Shane Lennon, @VirtualCMO
Jeff Pedowitz sits down with Shane Lennon, @VirtualCMO, to discuss a new perspective on alignment between sales, marketing, and the product team, studying the customer lifecycle journey and how we...
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Read ArticleCMO Insights: Christine Nurnberger, CMO, Bottomline Technologies
Jeff sits down with Christine Nurnberger, CMO of Bottomline Technologies, to talk about an attitude of fearlessness and how that helps shape her team as well as how deploying the right technology...
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Read PublicationReporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5
In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.
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Read PublicationContent Development Process and Content Chaos: Marketing Operations eBook Part 4
This ebook covers the content development process. Controlling the chaos is key. We provide guidelines to spending your content budget wisely in order to avoid content chaos.
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