Marketing Operations

  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

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  • The Revenue Marketing Assessment

    The Revenue Marketing Assessment

    The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.

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  • Quantifying the Customer Journey: Register for our July 17th Webinar!

    Quantifying the Customer Journey: Register for our July 17th Webinar!

    Debbie Qaqish breaks down the three challenges to successfully operationalizing and measuring the results of your customer journey. Get a head start here and then register for our webinar...

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  • 3 Steps to Cleaning Up Your Dirty Database

    3 Steps to Cleaning Up Your Dirty Database

    Alyssa Hewitt, Senior Revenue Engineer and Marketo Certified Consultant and Instructor, walks through the three critical steps your organization must implement to clean up your dirty database and...

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  • Marketo Enablement Fails

    Marketo Enablement Fails

    One of the biggest questions facing companies that are just starting out with Marketo is how to effectively prepare all marketers to have the ability to use Marketo effectively.

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  • Steps to Operationalize and Streamline your Marketo Enablement

    Steps to Operationalize and Streamline your Marketo Enablement

    This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.

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  • TPG ONE™: A New Approach to the Customer Journey

    TPG ONE™: A New Approach to the Customer Journey

    It's time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as 'the customer engagement economy' by embracing that the customer is control....

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  • The High Cost of Doing Nothing about Marketing Automation

    The High Cost of Doing Nothing about Marketing Automation

    While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.

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  • TPG ONE™: A New Approach to the Customer Journey

    TPG ONE™: A New Approach to the Customer Journey

    It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

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  • CMO Insights: Mandira Mehra, CMO, MRI Software17:01

    CMO Insights: Mandira Mehra, CMO, MRI Software

    Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software. They talk about how to manage rapid growth, reposition brand and identity, and embrace change in order to leverage greater growth in th

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  • Rise of The Marketing Operations Function

    Rise of The Marketing Operations Function

    The Marketing Operations role is evolving and transforming B2B marketing organizations.

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  • Webinar Slides: Who Owns the Customer Journey?

    Webinar Slides: Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

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  • Who Owns the Customer Journey?28:19

    Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

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  • Webinar Slides: Making the Case for Marketing Automation: A Practitioner's Guide

    Webinar Slides: Making the Case for Marketing Automation: A Practitioner's Guide

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  • Webinar Slides: The Marketing Operations Approach to Planning

    Webinar Slides: The Marketing Operations Approach to Planning

    This slide presentation is a companion to the on-demand webinar where we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.

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  • Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

    Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

    The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.

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  • Marketing Dashboard Examples

    Marketing Dashboard Examples

    Getting critical information from your marketing dashboards is mission 1 for marketing leaders. Review these examples to see what a well-executed dashboard can look like.

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  • Email Best Practice Check List

    Email Best Practice Check List

    From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.

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  • The Customer Journey

    The Customer Journey

    The Customer Journey is comprised of not just customer acquisition, but also customer expansion. Use this graphic to chart your own customer's journey.

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  • Part 2: Revenue Marketing Center of Excellence – Marketing Operations Group

    Part 2: Revenue Marketing Center of Excellence – Marketing Operations Group

    In Part 2 of the Center of Excellence White Paper you will learn the typical charter of a Marketing Operations Group

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