Marketing Operations
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15:36Watch VideoThe New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019
Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.
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Read ArticleMarketing Operations 2.0: Defining the New Organizational Structure
Debbie Qaqish provides insight into strategic MO structure and the skills these new MO roles require, including accountability, customer intimacy and digital transformation. The post Marketing...
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Read Article5 Core Marketing Processes to Master
In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department...
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Read ArticleMarketing ops is critical to the success of lead management
Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why. The post Marketing ops is critical to the success of lead...
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11:57Watch VideoThe Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 2019
An effective Revenue Operations function is a key component to manage change as a competitive advantage. Join Ruben for insights on just how to do that.
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5:35Watch VideoDon't Slack on Your Stack | Marketing Operations Observations from MarTech West 2019
The final video in a 4-part series about Debbie's observations from the 2019 MarTech West in San Jose in April. During this video, Debbie talks about the importance of knowing your Martech stack.
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Read ArticleTop 8 Traits of the Best Marketing Operations Teams
In this increasingly digital world that’s creating an increasingly digital — and complex — work environment, expectations for marketing operations have never been higher. As your ops team works...
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Read Publication
Marketing Automation Buying Guide Checklist
use this checklist to evaluate different platforms.
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Read PublicationReporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5
In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.
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Read PublicationSalesforce Marketing Cloud and Pardot Services
As a Salesforce partner, The Pedowitz Group will assist you in operationalizing your customer journey with our strategic and technical Salesforce Marketing Cloud consulting services.
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Read PublicationContent Development Process and Content Chaos: Marketing Operations eBook Part 4
This ebook covers the content development process. Controlling the chaos is key. We provide guidelines to spending your content budget wisely in order to avoid content chaos.
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Read PublicationCampaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3
This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.
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Read PublicationData Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2
This ebook contains data operations processes and how to accelerate your revenue marketing journey. It also address data challenges and break them down into simple goals.
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Read PublicationLead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1
You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.
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Read PublicationRise of the Strategic Marketing Operations Function
Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.
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Read ArticleThe Revenue Marketing Assessment
The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.
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Read ArticleMarketo Enablement Fails
One of the biggest questions facing companies that are just starting out with Marketo is how to effectively prepare all marketers to have the ability to use Marketo effectively.
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Read ArticleSteps to Operationalize and Streamline your Marketo Enablement
This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.
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Read PublicationThe High Cost of Doing Nothing about Marketing Automation
While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.
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Read PublicationTPG ONE™: A New Approach to the Customer Journey
It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.
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