Marketing Operations

  • The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 201915:36

    The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019

    Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.

    Watch Video
  • Marketing Operations 2.0: Defining the New Organizational Structure

    Marketing Operations 2.0: Defining the New Organizational Structure

    Debbie Qaqish provides insight into strategic MO structure and the skills these new MO roles require, including accountability, customer intimacy and digital transformation. The post Marketing...

    Read Article
  • 5 Core Marketing Processes to Master

    5 Core Marketing Processes to Master

    In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department...

    Read Article
  • Marketing ops is critical to the success of lead management

    Marketing ops is critical to the success of lead management

    Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why. The post Marketing ops is critical to the success of lead...

    Read Article
  • The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 201911:57

    The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 2019

    An effective Revenue Operations function is a key component to manage change as a competitive advantage. Join Ruben for insights on just how to do that.

    Watch Video
  • Find Out Now
  • Don't Slack on Your Stack | Marketing Operations Observations from MarTech West 20195:35

    Don't Slack on Your Stack | Marketing Operations Observations from MarTech West 2019

    The final video in a 4-part series about Debbie's observations from the 2019 MarTech West in San Jose in April. During this video, Debbie talks about the importance of knowing your Martech stack.

    Watch Video
  • Top 8 Traits of the Best Marketing Operations Teams

    Top 8 Traits of the Best Marketing Operations Teams

    In this increasingly digital world that’s creating an increasingly digital — and complex — work environment, expectations for marketing operations have never been higher. As your ops team works...

    Read Article
  • Marketing Automation Buying Guide Checklist

    Marketing Automation Buying Guide Checklist

    use this checklist to evaluate different platforms.

    Read Publication
  • Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

    Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

    In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.

    Read Publication
  • Salesforce Marketing Cloud and Pardot Services

    Salesforce Marketing Cloud and Pardot Services

    As a Salesforce partner, The Pedowitz Group will assist you in operationalizing your customer journey with our strategic and technical Salesforce Marketing Cloud consulting services.

    Read Publication
  • Content Development Process and Content Chaos: Marketing Operations eBook Part 4

    Content Development Process and Content Chaos: Marketing Operations eBook Part 4

    This ebook covers the content development process. Controlling the chaos is key. We provide guidelines to spending your content budget wisely in order to avoid content chaos.

    Read Publication
  • Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

    Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

    This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.

    Read Publication
  • Data Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2

    Data Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2

    This ebook contains data operations processes and how to accelerate your revenue marketing journey. It also address data challenges and break them down into simple goals.

    Read Publication
  • Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1

    Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1

    You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.

    Read Publication
  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

    Read Publication
  • The Revenue Marketing Assessment

    The Revenue Marketing Assessment

    The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.

    Read Article
  • Marketo Enablement Fails

    Marketo Enablement Fails

    One of the biggest questions facing companies that are just starting out with Marketo is how to effectively prepare all marketers to have the ability to use Marketo effectively.

    Read Article
  • Steps to Operationalize and Streamline your Marketo Enablement

    Steps to Operationalize and Streamline your Marketo Enablement

    This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.

    Read Article
  • The High Cost of Doing Nothing about Marketing Automation

    The High Cost of Doing Nothing about Marketing Automation

    While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.

    Read Publication
  • TPG ONE™: A New Approach to the Customer Journey

    TPG ONE™: A New Approach to the Customer Journey

    It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

    Read Publication
  • loading
    Loading More...