Marketing Operations

  • The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 201915:36

    The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019

    Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.

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  • Build A Revenue Marketing COE

    Build A Revenue Marketing COE

    Learn how to build a marketing operation that's revenue and customer-focused, from team structure to job descriptions, executive must-knows to internal processes.

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  • Change Management | Marketing Operations Observations from MarTech West 20195:41

    Change Management | Marketing Operations Observations from MarTech West 2019

    The second vlog in a 4-part series developed from Debbie's high-level observations from attending the 2019 MarTech West in San Jose April 3-4th.

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  • Scott Brinker REVTalks 2019 Intro1:24

    Scott Brinker REVTalks 2019 Intro

    In this keynote, Scott distills "The New Rules of Marketing Operations & Technology" embraced by best-in-class marketing teams for centralization, automation, decentralization, humanization, & change.

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  • Marketing operations as the agent of change

    Marketing operations as the agent of change

    Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...

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  • It's Raining Ops | Marketing Operations Observations from MarTech West 20196:53

    It's Raining Ops | Marketing Operations Observations from MarTech West 2019

    Hello! This is the third vlog in a four-part series about my observations from attending the 2019 MarTech West in April.

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  • Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge

    Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge

    Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...

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  • It's Time to Re-Imagine Marketing | Marketing Operations Observations from MarTech West 20195:26

    It's Time to Re-Imagine Marketing | Marketing Operations Observations from MarTech West 2019

    The first vlog in a 4-part series based on Debbie Qaqish's high-level observations from attending the 2019 MarTech West April 3-4th in San Jose.

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  • How to build a marketing operations organization out of chaos

    How to build a marketing operations organization out of chaos

    Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...

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  • Webinar: MarTech and Customer Centricity29:08

    Webinar: MarTech and Customer Centricity

    Explore how to access, plan, and execute revamping your tech stack to support customer-centricity.

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  • The role of strategic marketing operations in addressing today’s top 3 CMO challenges

    The role of strategic marketing operations in addressing today’s top 3 CMO challenges

    The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...

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  • Marketing Operations Interactive Assessment

    Marketing Operations Interactive Assessment

    Now you can easily gauge your marketing teams maturity by taking our easy assessment by utilizing the expertise of The Pedowitz Group and our experience with 1,200 organizations.

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  • How to Implement a Successful Customer-Centric Marketing Operations Strategy46:02

    How to Implement a Successful Customer-Centric Marketing Operations Strategy

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  • Case Study: Zoetis International – Streamlining Global Marketing Operations

    Case Study: Zoetis International – Streamlining Global Marketing Operations

    The need for efficient processes, local compliance, and effective on-boarding lead Zoetis to seek help from The Pedowitz Group. Together, they deployed a successful International Center of Excellence.

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  • How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand53:32

    How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand

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  • 3 C’s of Revenue Marketing: Culture, Customer and Change

    3 C’s of Revenue Marketing: Culture, Customer and Change

    Debbie Qaqish breaks down the 3 C's critical to today's revenue marketing organizations: culture, customer, and change. The post 3 C’s of Revenue Marketing: Culture, Customer and Change appeared...

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  • Webinar: The Evolution of Customer Engagement and What it Means for Manufacturers58:31

    Webinar: The Evolution of Customer Engagement and What it Means for Manufacturers

    Our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers.

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  • CMO Insights: Steve Schley, Vice President of Global Marketing, Kroll12:17

    CMO Insights: Steve Schley, Vice President of Global Marketing, Kroll

    Steve discusses the challenges and opportunities of managing a global team while still driving toward a revenue marketing operations model.

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  • CMO Insights: Teresa Caro, Senior Vice President Marketing, Fortiva23:50

    CMO Insights: Teresa Caro, Senior Vice President Marketing, Fortiva

    Teresa shares how the lifecycle of sales, marketing and business operations all need to be considered when developing revenue marketing objectives.

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  • First Steps in the Revenue Marketing Journey

    First Steps in the Revenue Marketing Journey

    Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, the first steps in the Revenue Marketing Journey and the steps necessary to make to...

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