Marketing Operations
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Read ArticleRealize The Value Of Marketing Operations
Are you ready? That’s the lingering question left from my blog explaining marketing operations’ value. To answer this, let’s discuss the elements you need to produce a world-class marketing...
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Read ArticleWhy The C-Suite Needs Marketing Operations
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as...
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Read PublicationData Operations Process Marketing Operations eBook
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Read PublicationCampaign Development Process Marketing Operations eBook
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Read PublicationReporting and Analytics Process Marketing Operations eBook
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Read PublicationContent Development Process Marketing Operations eBook
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Read PublicationLead Management Process Marketing Operations eBook
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1:24Watch VideoScott Brinker REVTalks 2019 Intro
In this keynote, Scott distills "The New Rules of Marketing Operations & Technology" embraced by best-in-class marketing teams for centralization, automation, decentralization, humanization, & change.
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15:36Watch VideoThe New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019
Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.
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How To Be Best Friends With Your Salesforce Administrator
As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...
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Read PublicationReporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5
In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.
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Read PublicationCampaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3
This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.
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Read ArticleHow to Overcome 3 Major Challenges with Strategic Marketing Operations
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...
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22:48Watch VideoThe Rise of the Strategic Marketing Operations Function
Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.
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Read ArticleBecoming Customer-Centric: A Tale of a Changing Marketing Operations Organization
Debbie Qaqish breaks down the customer-centric marketing operations (MO) model as well as the five stages of the marketing operations maturity model. The post Becoming Customer-Centric: A Tale of...
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Read ArticleHow the C-Suite Benefits from a Strategic Marketing Operations Function
A strategic marketing operations group runs marketing like a business. When this happens, there are benefits for the CMO, the CFO, the sales team and the executive team. The post How the C-Suite...
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Read ArticleRise of the Marketing Operations Function Interactive White Paper
Find out how to digitally transform your B2B marketing operations with this interactive white paper.
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Read ArticleRent, buy or train? How to accelerate strategic marketing operations
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...
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Read PublicationWebinar Slides: The Marketing Operations Approach to Planning
This slide presentation is a companion to the on-demand webinar where we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.
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Read ArticleHow Can Your Company Operationalize the Customer Experience?
As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience. The post How Can Your Company Operationalize the Customer...
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