Marketing Operations

  • Marketo Sky: What’s Next for the Design Studio?

    Marketo Sky: What’s Next for the Design Studio?

    In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel, Search Tool, and Marketing Activities. What does that leave? Updates for Database,...

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  • Not Another Article About Outsourcing Marketing

    Not Another Article About Outsourcing Marketing

    Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a marketing consulting firm, and would benefit if you choose to outsource marketing functions or...

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  • Not Another Article About Outsourcing Marketing

    Not Another Article About Outsourcing Marketing

    Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a marketing consulting firm, and would benefit if you choose to outsource marketing functions or...

    Read Article
  • Marketing Automation Buying Guide Checklist

    Marketing Automation Buying Guide Checklist

    Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.

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  • What to Expect When You’re Expecting a Migration to MAP

    Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)?   Have you thought about it but just aren’t sure if you...

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  • What to Expect When You’re Expecting a Migration to MAP

    What to Expect When You’re Expecting a Migration to MAP

    Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)?   Have you thought about it but just aren’t sure if you...

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  • How To Be Best Friends With Your Salesforce Administrator

    As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...

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  • How To Be Best Friends With Your Salesforce Administrator

    As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...

    Read Article
  • The Two Documents Necessary to Becoming Customer Centric

    The Two Documents Necessary to Becoming Customer Centric

    Want to become Customer Centric? To do so, marketing teams will need to develop their buyer personas and customer journey.

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  • Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars

    Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars

    In the new blog series “Outrageous Acts of Marketing”, Majda Anwar breaks down Pepsi and Coco-Cola's marketing efforts during the Atlanta Super Bowl in 2019.

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  • CMO Insights: David Green, Director of Marketing, LeadCrunch{ai}

    CMO Insights: David Green, Director of Marketing, LeadCrunch{ai}

    In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch{ai}, to talk about how AI is changing marketing as we know it.

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  • Jeff Pedowitz interviews Paul Johnson, Chief Marketing and Product Officer at Displayit. They discuss the latest trends and displays that stand out at trade shows and much more.

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  • Salesforce Marketing Cloud and Pardot Services

    Salesforce Marketing Cloud and Pardot Services

    As a Salesforce partner, The Pedowitz Group will assist you in operationalizing your customer journey with our strategic and technical Salesforce Marketing Cloud consulting services.

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  • CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

    CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

    Jeff sits down with Chandar Pattabhiram, CMO at Coupa Software, to discuss the trickle-down effect of company culture - it starts with leadership - and much more.

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  • CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo

    CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo

    Jeff Pedowitz talks with John Kottcamp, Chief Marketing Technologist & CMO at Tahzoo. They discuss the scope of a CMT's role, the ability to deliver relevant content to customers and how tech can...

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  • Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization

    Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization

    Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...

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  • CMO Insights: Shane Lennon, @VirtualCMO

    CMO Insights: Shane Lennon, @VirtualCMO

    Jeff Pedowitz sits down with Shane Lennon, @VirtualCMO, to discuss a new perspective on alignment between sales, marketing, and the product team, studying the customer lifecycle journey and how we...

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  • CMO Insights: Christine Nurnberger, CMO, Bottomline Technologies

    CMO Insights: Christine Nurnberger, CMO, Bottomline Technologies

    Jeff sits down with Christine Nurnberger, CMO of Bottomline Technologies, to talk about an attitude of fearlessness and how that helps shape her team as well as how deploying the right technology...

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  • Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

    Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

    In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.

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  • Content Development Process and Content Chaos: Marketing Operations eBook Part 4

    Content Development Process and Content Chaos: Marketing Operations eBook Part 4

    This ebook covers the content development process. Controlling the chaos is key. We provide guidelines to spending your content budget wisely in order to avoid content chaos.

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