Marketing Operations

  • Why The C-Suite Needs Marketing Operations

    Why The C-Suite Needs Marketing Operations

    In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as...

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  • The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 201915:36

    The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019

    Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.

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  • Realize The Value Of Marketing Operations

    Realize The Value Of Marketing Operations

    Are you ready? That’s the lingering question left from my blog explaining marketing operations’ value. To answer this, let’s discuss the elements you need to produce a world-class marketing...

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  • The Rise of the Strategic Marketing Operations Function22:48

    The Rise of the Strategic Marketing Operations Function

    Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.

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  • What is Revenue Marketing? The key to earning a seat at the revenue table.

    What is Revenue Marketing? The key to earning a seat at the revenue table.

    Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...

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  • 7 Key Stages For Successful Lead Management

    7 Key Stages For Successful Lead Management

    Which stage(s) is your company struggling with? Nearly all companies can improve this vital process!

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  • Campaign Development Process Marketing Operations eBook

    Campaign Development Process Marketing Operations eBook

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  • Reporting and Analytics Process Marketing Operations eBook

    Reporting and Analytics Process Marketing Operations eBook

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  • Content Development Process Marketing Operations eBook

    Content Development Process Marketing Operations eBook

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  • Lead Management Process Marketing Operations eBook

    Lead Management Process Marketing Operations eBook

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  • Marketing operations as the agent of change

    Marketing operations as the agent of change

    Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...

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  • How to Overcome 3 Major Challenges with Strategic Marketing Operations

    How to Overcome 3 Major Challenges with Strategic Marketing Operations

    CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...

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  • Becoming Customer-Centric: A Tale of a Changing Marketing Operations Organization

    Becoming Customer-Centric: A Tale of a Changing Marketing Operations Organization

    Debbie Qaqish breaks down the customer-centric marketing operations (MO) model as well as the five stages of the marketing operations maturity model. The post Becoming Customer-Centric: A Tale of...

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  • How the C-Suite Benefits from a Strategic Marketing Operations Function

    How the C-Suite Benefits from a Strategic Marketing Operations Function

    A strategic marketing operations group runs marketing like a business. When this happens, there are benefits for the CMO, the CFO, the sales team and the executive team. The post How the C-Suite...

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  • Rise of the Marketing Operations Function Interactive White Paper

    Rise of the Marketing Operations Function Interactive White Paper

    Find out how to digitally transform your B2B marketing operations with this interactive white paper.

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  • Rent, buy or train? How to accelerate strategic marketing operations

    Rent, buy or train? How to accelerate strategic marketing operations

    Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...

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  • Webinar Slides: The Marketing Operations Approach to Planning

    Webinar Slides: The Marketing Operations Approach to Planning

    This slide presentation is a companion to the on-demand webinar where we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.

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  • How Can Your Company Operationalize the Customer Experience?

    How Can Your Company Operationalize the Customer Experience?

    As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience. The post How Can Your Company Operationalize the Customer...

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  • CMO Insights: Bob Canaway, Chief Marketing Officer Black Duck Software

    CMO Insights: Bob Canaway, Chief Marketing Officer Black Duck Software

    On this episode of CMO Insights, Bob Canaway, CMO for Black Duck Software, talks with Jeff Pedowitz about the ever-changing landscape of marketing operations in today's digital economy. Bob also...

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  • CMO Insights: Daniel Brown, VP of Marketing Operations, Verint Systems

    CMO Insights: Daniel Brown, VP of Marketing Operations, Verint Systems

    Dan Brown, VP of Marketing Operations for Verint, shares how he has developed a marketing operations organization within this billion-dollar global company. The post CMO Insights: Daniel Brown, VP...

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