Webinar: Integrated Marketing

Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

The Marketing Operations role is evolving and transforming B2B marketing organizations.

Content is the fuel for your marketing engine. However, content can be leveraged in a myriad of ways depending on how your audience consumes information.

Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.

Companion slideshow for the webinar: Managing Your Marketing Spend In-Quarter

The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.

In this document, you will find the benefits to your organization by investing in your, or your employees development with Marketo Next Advanced Training.

This slide presentation is a companion to the on-demand webinar where we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.

This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?"