Revenue Marketing Resources
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Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.
The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.
Company orientation, new skills, technology, Originally published on AMA- Marketing Weekly New, By Debbie Qaqish
This article is about how powerful CMOs own the customer engagement and are on track to become CEO because of their customer knowledge.
3 reasons include: holistic definition and strategy for CX, fighting over who owns the customer, and legacy org structures., Originally published on CRMI, By Debbie Qaqish
28:19Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.
This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.
In Part 2 of the Center of Excellence White Paper you will learn the typical charter of a Marketing Operations Group
In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.
In Part 4 of the Center of Excellence White Paper you will learn the typical charter of a Digital and Content Group.
The Marketing Operations role is evolving and transforming B2B marketing organizations.
Content is the fuel for your marketing engine. However, content can be leveraged in a myriad of ways depending on how your audience consumes information.
Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.
1:03:48In this on-demand webinar, we discussed why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management.
Companion slideshow for the webinar: Managing Your Marketing Spend In-Quarter
The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.
In this document, you will find the benefits to your organization by investing in your, or your employees development with Marketo Next Advanced Training.
This slide presentation is a companion to the on-demand webinar where we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.
