Marketing Leaders
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Read PublicationRise of the Strategic Marketing Operations Function
Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.
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TPG ONE™: A New Approach to the Customer Journey
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Read ArticleThe Revenue Marketing Assessment
The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.
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Read ArticleQuantifying the Customer Journey: Register for our July 17th Webinar!
Debbie Qaqish breaks down the three challenges to successfully operationalizing and measuring the results of your customer journey. Get a head start here and then register for our webinar...
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Read ArticleRevenue Marketing Is NOT Optional
Debbie Qaqish, Chief Strategy Officer for The Pedowitz Group, challenges B2B CMOs to ask a few key questions of themselves and their organization. The right answers to these key questions are...
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Read ArticleTPG ONE™: A New Approach to the Customer Journey
It's time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as 'the customer engagement economy' by embracing that the customer is control....
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Read ArticleTransitioning from Chief Marketing Officer to Chief Customer Officer
Company orientation, new skills, technology, Originally published on AMA- Marketing Weekly New, By Debbie Qaqish
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Read ArticleWhy Customer-Driven CMOs are Taking Over the Corner Office
This article is about how powerful CMOs own the customer engagement and are on track to become CEO because of their customer knowledge.
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Read ArticleThree Barriers to Integrating CX into a Company's DNA
3 reasons include: holistic definition and strategy for CX, fighting over who owns the customer, and legacy org structures., Originally published on CRMI, By Debbie Qaqish
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28:19Watch VideoWho Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
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Read PublicationWebinar Slides: Who Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
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Read Publication7 Hallmarks of Successful Marketing Transformation
The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.
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Read ArticleIntroducing TPG ONE™: Moving Beyond the Funnel
TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.
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Read ArticleHow Can Your Company Operationalize the Customer Experience?
As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.
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43:59Watch VideoWebinar: Integrated Marketing
How to build, motivate, and retain a great team of data-driven, customer-centric marketing mavens.
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Read PublicationPart 1: Revenue Marketing Center of Excellence – Introduction
This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.
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Read PublicationPart 2: Revenue Marketing Center of Excellence – Marketing Operations Group
In Part 2 of the Center of Excellence White Paper you will learn the typical charter of a Marketing Operations Group
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Read PublicationPart 3: Revenue Marketing Center of Excellence – Demand Generation Group
In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.
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Read PublicationPart 4: Revenue Marketing Center of Excellence – Content and Digital Group
In Part 4 of the Center of Excellence White Paper you will learn the typical charter of a Digital and Content Group.
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Read PublicationRise of The Marketing Operations Function
The Marketing Operations role is evolving and transforming B2B marketing organizations.
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Read PublicationContent Marketing: The Indispensable Guide for Business Services
Content is the fuel for your marketing engine. However, content can be leveraged in a myriad of ways depending on how your audience consumes information.
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