Marketing Leaders

  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

    Read Publication
  • TPG ONE™: A New Approach to the Customer Journey

    Download Now
  • The Revenue Marketing Assessment

    The Revenue Marketing Assessment

    The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.

    Read Article
  • Transitioning from Chief Marketing Officer to Chief Customer Officer

    Transitioning from Chief Marketing Officer to Chief Customer Officer

    Company orientation, new skills, technology, Originally published on AMA- Marketing Weekly New, By Debbie Qaqish

    Read Article
  • Why Customer-Driven CMOs are Taking Over the Corner Office

    Why Customer-Driven CMOs are Taking Over the Corner Office

    This article is about how powerful CMOs own the customer engagement and are on track to become CEO because of their customer knowledge.

    Read Article
  • Three Barriers to Integrating CX into a Company's DNA

    Three Barriers to Integrating CX into a Company's DNA

    3 reasons include: holistic definition and strategy for CX, fighting over who owns the customer, and legacy org structures., Originally published on CRMI, By Debbie Qaqish

    Read Article
  • Who Owns the Customer Journey?28:19

    Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

    Watch Video
  • Rise of the Revenue Marketer - Preview

    Rise of the Revenue Marketer - Preview

    Read Publication
  • Rise of the Revenue Marketer - Preview

    Rise of the Revenue Marketer - Preview

    Read Publication
  • Webinar Slides: Who Owns the Customer Journey?

    Webinar Slides: Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

    Read Publication
  • 7 Hallmarks of Successful Marketing Transformation

    7 Hallmarks of Successful Marketing Transformation

    The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

    Read Publication
  • Webinar: Integrated Marketing43:59

    Webinar: Integrated Marketing

    How to build, motivate, and retain a great team of data-driven, customer-centric marketing mavens.

    Watch Video
  • Rise of The Marketing Operations Function

    Rise of The Marketing Operations Function

    The Marketing Operations role is evolving and transforming B2B marketing organizations.

    Read Publication
  • Content Marketing: The Indispensable Guide for Business Services

    Content Marketing: The Indispensable Guide for Business Services

    Content is the fuel for your marketing engine. However, content can be leveraged in a myriad of ways depending on how your audience consumes information.

    Read Publication
  • Proven Success Formula for Lead Management

    Proven Success Formula for Lead Management

    Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.

    Read Publication
  • Webinar: Managing your Marketing Spend In-Quarter1:03:48

    Webinar: Managing your Marketing Spend In-Quarter

    In this on-demand webinar, we discussed why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management.

    Watch Video
  • Webinar Slides: Managing Your Marketing Spend In-Quarter

    Webinar Slides: Managing Your Marketing Spend In-Quarter

    Companion slideshow for the webinar: Managing Your Marketing Spend In-Quarter

    Read Publication
  • Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

    Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

    The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.

    Read Publication
  • Benefits from Investing in Employee Development

    Benefits from Investing in Employee Development

    In this document, you will find the benefits to your organization by investing in your, or your employees development with Marketo Next Advanced Training.

    Read Publication
  • Webinar Slides: The Marketing Operations Approach to Planning

    Webinar Slides: The Marketing Operations Approach to Planning

    This slide presentation is a companion to the on-demand webinar where we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.

    Read Publication
  • Four Lenses Budgeting Model

    Four Lenses Budgeting Model

    To determine your resource allocation, use the Four Lenses of Budgeting

    Read Publication
  • loading
    Loading More...