Marketing Leaders

  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

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  • TPG ONE™: A New Approach to the Customer Journey

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  • The Revenue Marketing Assessment

    The Revenue Marketing Assessment

    The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.

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  • Transitioning from Chief Marketing Officer to Chief Customer Officer

    Transitioning from Chief Marketing Officer to Chief Customer Officer

    Company orientation, new skills, technology, Originally published on AMA- Marketing Weekly New, By Debbie Qaqish

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  • Why Customer-Driven CMOs are Taking Over the Corner Office

    Why Customer-Driven CMOs are Taking Over the Corner Office

    This article is about how powerful CMOs own the customer engagement and are on track to become CEO because of their customer knowledge.

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  • Three Barriers to Integrating CX into a Company's DNA

    Three Barriers to Integrating CX into a Company's DNA

    3 reasons include: holistic definition and strategy for CX, fighting over who owns the customer, and legacy org structures., Originally published on CRMI, By Debbie Qaqish

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  • Who Owns the Customer Journey?28:19

    Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

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  • Rise of the Revenue Marketer - Preview

    Rise of the Revenue Marketer - Preview

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  • Rise of the Revenue Marketer - Preview

    Rise of the Revenue Marketer - Preview

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  • Webinar Slides: Who Owns the Customer Journey?

    Webinar Slides: Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

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  • 7 Hallmarks of Successful Marketing Transformation

    7 Hallmarks of Successful Marketing Transformation

    The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

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  • Webinar: Integrated Marketing43:59

    Webinar: Integrated Marketing

    How to build, motivate, and retain a great team of data-driven, customer-centric marketing mavens.

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  • Part 1: Revenue Marketing Center of Excellence – Introduction

    Part 1: Revenue Marketing Center of Excellence – Introduction

    This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.

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  • Part 2: Revenue Marketing Center of Excellence – Marketing Operations Group

    Part 2: Revenue Marketing Center of Excellence – Marketing Operations Group

    In Part 2 of the Center of Excellence White Paper you will learn the typical charter of a Marketing Operations Group

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  • Part 3: Revenue Marketing Center of Excellence – Demand Generation Group

    Part 3: Revenue Marketing Center of Excellence – Demand Generation Group

    In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.

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  • Part 4: Revenue Marketing Center of Excellence – Content and Digital Group

    Part 4: Revenue Marketing Center of Excellence – Content and Digital Group

    In Part 4 of the Center of Excellence White Paper you will learn the typical charter of a Digital and Content Group.

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  • Rise of The Marketing Operations Function

    Rise of The Marketing Operations Function

    The Marketing Operations role is evolving and transforming B2B marketing organizations.

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  • Content Marketing: The Indispensable Guide for Business Services

    Content Marketing: The Indispensable Guide for Business Services

    Content is the fuel for your marketing engine. However, content can be leveraged in a myriad of ways depending on how your audience consumes information.

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  • Proven Success Formula for Lead Management

    Proven Success Formula for Lead Management

    Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.

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  • Webinar: Managing your Marketing Spend In-Quarter1:03:48

    Webinar: Managing your Marketing Spend In-Quarter

    In this on-demand webinar, we discussed why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management.

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  • Webinar Slides: Managing Your Marketing Spend In-Quarter

    Webinar Slides: Managing Your Marketing Spend In-Quarter

    Companion slideshow for the webinar: Managing Your Marketing Spend In-Quarter

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