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Establishing the Lead Management Process: Acquisition to Advocacy
In our final post of the lead management blog series, we discuss stage 7 of the lead management process: establishing a foundation for customer management analytics. This involves reporting around...
How to Establish Thorough Service Level Agreements for Lead Management
Service Level Agreements (SLAs) are contracts between parties that define roles and responsibilities and document escalation points in the automated lead management process. In this seventh blog...
Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.
Webinar Slides: Who Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
28:19Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
The Customer Journey
The Customer Journey is comprised of not just customer acquisition, but also customer expansion. Use this graphic to chart your own customer's journey.
How Can Your Company Operationalize the Customer Experience?
As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.
Introducing TPG ONE™: Moving Beyond the Funnel