The Customer Journey

There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...

Lead management starts with a unified definition of a sales ready lead. This definition brings Marketing and Sales into alignment and leads to higher quality leads for Sales. The post What Makes...

Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why. The post Marketing ops is critical to the success of lead...

Stage 2 of the lead management process defines customer acquisition and retention statuses. It enables lead funnel management, captures lead life cycle in a common language and allows you to be...

Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins. The post...

Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...

Your CEO has finally caught the customer experience fever and embraced it as the new competitive battleground! She is empowering all functions to propose 2019 budgets that induce the...