The Customer Journey

Which stage(s) is your company struggling with? Nearly all companies can improve this vital process!

Lead management starts with a unified definition of a sales ready lead. This definition brings Marketing and Sales into alignment and leads to higher quality leads for Sales. The post What Makes...

Marketing automation is an important step in the lead management process. A MAP will ensure that no lead goes unfollowed and your prospects have a positive experience. The post How to Optimize and...

Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...

In our final post of the lead management blog series, we discuss stage 7 of the lead management process: establishing a foundation for customer management analytics. This involves reporting around...

Much like we have a choice today selecting the next President of the United States, buyers of our products and services have the opportunity to select a partner or vendor to do business with. 76%...

Stage 2 of the lead management process defines customer acquisition and retention statuses. It enables lead funnel management, captures lead life cycle in a common language and allows you to be...

In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch. They discuss AI and how it's helping us crunch through big data to better understand the...

Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why. The post Marketing ops is critical to the success of lead...

Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins. The post...