Lead Management
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Read Article7 Key Stages For Successful Lead Management
There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...
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14:19Watch VideoLessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | Dave Gerhardt at REVTalks 2019
Dave reflects on his <2 year journey from 0 to $10 million as a first time marketing leader and shares the top 5 things he wished he had known, including branding, content marketing, PR, and more.
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Read ArticleWhat Makes the Ultimate Sales Qualified Lead (SQL)?
Lead management starts with a unified definition of a sales ready lead. This definition brings Marketing and Sales into alignment and leads to higher quality leads for Sales. The post What Makes...
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Read ArticleHow to Optimize and Automate Your Prospect Process Flow
Marketing automation is an important step in the lead management process. A MAP will ensure that no lead goes unfollowed and your prospects have a positive experience. The post How to Optimize and...
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Read ArticleCreating an Unfair Advantage for Sales and Marketing
Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...
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Read ArticleEstablishing the Lead Management Process: Acquisition to Advocacy
In our final post of the lead management blog series, we discuss stage 7 of the lead management process: establishing a foundation for customer management analytics. This involves reporting around...
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15:32Watch VideoLead Management Part 1 - Introduction
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18:41Watch VideoLead Management Part 2 - Definitions / Statuses Defined
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19:32Watch VideoLead Management Part 3 - Processing, Routing, and Scoring
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5:14Watch VideoLead Management Part 4 - Marketing Contribution & Wrap Up
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Read ArticleThree Fundamentals of Effective Lead Generation
Much like we have a choice today selecting the next President of the United States, buyers of our products and services have the opportunity to select a partner or vendor to do business with. 76%...
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Read ArticleHow to Agree on Labels and Definitions of Customer Acquisition
Stage 2 of the lead management process defines customer acquisition and retention statuses. It enables lead funnel management, captures lead life cycle in a common language and allows you to be...
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Read ArticleCMO Insights: David Green, Director of Marketing, LeadCrunch
In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch. They discuss AI and how it's helping us crunch through big data to better understand the...
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Read ArticleMarketing ops is critical to the success of lead management
Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why. The post Marketing ops is critical to the success of lead...
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30:19Watch VideoQuantifying the Customer Journey
Chief Strategy Officer Debbie Qaqish and Senior Strategist Colby Renton discuss the customer journey from sales and marketing perspectives. Learn how the customer journey can be quantified.
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Read ArticleMarTech and the Customer Journey: Making the Shift Happen
Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins. The post...
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5 Ways to Piss Off Sales During Lead Management Implementation
Make sure you avoid these common mistakes when implementing lead management.
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Read PublicationLead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1
You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.
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11:27Watch VideoJanel Ahrens, REVTalks 2014
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Read PublicationProven Success Formula for Lead Management
Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.
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