Lead Management

  • Proven Success Formula for Lead Management

    Proven Success Formula for Lead Management

    Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.

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  • Webinar Slides: Who Owns the Customer Journey?

    Webinar Slides: Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

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  • Who Owns the Customer Journey?28:19

    Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

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  • 10 Rules for Effective Lead Management

    10 Rules for Effective Lead Management

    Lead Management is an integral part of the modern-day marketing engine. In this piece, you will learn 10 core components needed for an effective Lead Management process.

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  • The Customer Journey

    The Customer Journey

    The Customer Journey is comprised of not just customer acquisition, but also customer expansion. Use this graphic to chart your own customer's journey.

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  • How Can Your Company Operationalize the Customer Experience?

    How Can Your Company Operationalize the Customer Experience?

    As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.

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  • Introducing TPG ONE™: Moving Beyond the Funnel

    Introducing TPG ONE™: Moving Beyond the Funnel

    TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.

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