Lead Management
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Read ArticleEstablishing the Lead Management Process: Acquisition to Advocacy
In our final post of the lead management blog series, we discuss stage 7 of the lead management process: establishing a foundation for customer management analytics. This involves reporting around...
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Read ArticleHow to Establish Thorough Service Level Agreements for Lead Management
Service Level Agreements (SLAs) are contracts between parties that define roles and responsibilities and document escalation points in the automated lead management process. In this seventh blog...
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Read PublicationProven Success Formula for Lead Management
Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.
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Read PublicationWebinar Slides: Who Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
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28:19Watch VideoWho Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
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Read Publication10 Rules for Effective Lead Management
Lead Management is an integral part of the modern-day marketing engine. In this piece, you will learn 10 core components needed for an effective Lead Management process.
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Read PublicationThe Customer Journey
The Customer Journey is comprised of not just customer acquisition, but also customer expansion. Use this graphic to chart your own customer's journey.
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Read ArticleHow Can Your Company Operationalize the Customer Experience?
As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.
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Read ArticleIntroducing TPG ONE™: Moving Beyond the Funnel
TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.
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