Lead Management
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Read Article7 Key Stages For Successful Lead Management
There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...
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Read ArticleWhat Makes the Ultimate Sales Qualified Lead (SQL)?
Lead management starts with a unified definition of a sales ready lead. This definition brings Marketing and Sales into alignment and leads to higher quality leads for Sales. The post What Makes...
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Read PublicationWebinar Slides: Create an Unfair Advantage
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Read ArticleMarketing ops is critical to the success of lead management
Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why. The post Marketing ops is critical to the success of lead...
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Read ArticleHow to Agree on Labels and Definitions of Customer Acquisition
Stage 2 of the lead management process defines customer acquisition and retention statuses. It enables lead funnel management, captures lead life cycle in a common language and allows you to be...
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15:32Watch VideoLead Management Part 1 - Introduction
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18:41Watch VideoLead Management Part 2 - Definitions / Statuses Defined
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Read ArticleMarTech and the Customer Journey: Making the Shift Happen
Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins. The post...
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5 Ways to Piss Off Sales During Lead Management Implementation
Make sure you avoid these common mistakes when implementing lead management.
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Read PublicationLead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1
You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.
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Read PublicationProven Success Formula for Lead Management
Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.
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Read ArticleCustomer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...
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Read PublicationWebinar Slides: Content is Dead
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Read ArticleDoes Your MarTech Stack Support Your Customer Experience Goals?
Your CEO has finally caught the customer experience fever and embraced it as the new competitive battleground! She is empowering all functions to propose 2019 budgets that induce the...
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Read PublicationThe Customer Journey
The Customer Journey is comprised of not just customer acquisition, but also customer expansion. Use this graphic to chart your own customer's journey.
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Read PublicationWebinar Slides: Who Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
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28:19Watch VideoWho Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
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Read Publication10 Rules for Effective Lead Management
Lead Management is an integral part of the modern-day marketing engine. In this piece, you will learn 10 core components needed for an effective Lead Management process.
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