The 2018 Modern Customer Experience Conference is Happening Soon!

April 3, 2018 The Pedowitz Group (TPG)

Oracle’s Modern Customer Experience (MCX) Conference is just around the corner and it’s promising to be a great event!

Planning ahead is key to ensuring you are attending the right sessions, meeting the right people and have an overall great time at the event! Taking time to review the session agenda and make your choices in advance can really go a long way to providing a more productive conference experience.

MCX breaks out the sessions by “track”. This year’s tracks are:

  • Marketing
  • Service
  • Sales
  • Commerce

You can attend sessions from different tracks, which allows for a more well-rounded content experience. There are many hot topics this year, however a few that are going to continue to trend up for this year center around Artificial Intelligence and Digital Transformation. ABM also still has a big attraction again this year. Here is a list of some sessions that you may want to consider:

  • 50 Shades of Transformation: Delivering a Demand Center of Excellence
  • AI For Sales: Opportunity Guidance/Recommended Actions for Sales Professionals
  • Account Based Marketing Fundamentals: Enabling ABM in Oracle Eloqua
  • Applying Data and Analytics for Growth
  • B2B Deep Dive: Best Practices to Deliver Exceptional B2B Commerce Experiences
  • Best Practices for B2B Marketers for Data Governance and GDPR

Here is the full list of sessions so you can plan ahead. Sessions will fill up fast, so take the time to make your list in advance.

Come prepared with questions. What Eloqua issues does your team currently deal with day-to-day? What are you hoping to learn that will improve your marketing automation situation? Is there a list of specific people you want to meet or talk to while you are at the conference?

Set specific goals for your trip. Organize your schedule based on sessions you want to attend, but also be open to making some onsite decisions to ensure information you are seeking is aligned to the goals you set up for attending this conference.

The Pedowitz Group would love to meet you while you are there. Be sure to seek out our staff members attending and say hi! See you in Chicago!

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