A/B testing is a simple and effective way to optimize campaign performance and increase prospect and customer engagement. Check out our visual guide to understand the Hows and Whys of A/B testing.
Demand Generation and Account Based Marketing (ABM) require vastly different approaches. In this data sheet, we outline the key attributes to each approach.
Do you want to know how to become customer-centric? Debbie Qaqish helps us operationalize strategy, process and people, the first three controls needed for revenue marketing transformation. The...
Aligning your company strategy with your go-to-market plan and demand gen program is key. Learn when to use which demand gen tactics and how to diagnose if you are mis- or well-aligned.
The marketing universe is shifting away from traditional funnel marketing and toward a holistic view of the customer journey. We recently conducted a webinar on Quantifying the Customer Journey to...
Download our campaign starter pack to kick your campaigns into high gear! It covers everything from campaign planning and strategy to pre-flight checklists so you can accelerate progress.
This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.
Gilbarco Veeder-Root worked with TPG to perform a rapid enablement, featuring a proof-of-concept campaign that would display the results they could get when they reached the right audiences.
Campaigns are the most important tools in the demand generation marketer's toolkit, enabling us to engage, capture and nurture leads and translating them into revenue. The post What’s your...
From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.
Campaign planning is made easy with this campaign template.
Inbound marketing can be a moving target. Here is a set of 8 foundational principals that drive effective inbound marketing and have stood the test of time for several years.
The Account Based Marketing (ABM) Strategy Loop visualizes the ideal 7-step approach to expand your footprint within a key account.
Download this template to create a persona for a specific, targeted account.