Achieve Growth by Aligning Demand Gen Program to GTM Strategy | Mike Volpe at REVTalks 2019

Rapid revenue growth can be truly game-changing: uprooting entire industries, creating new categories, and crowning new market leaders. If you make the wrong demand-generation investments, you can waste a lot of time and money for little growth. The right investment for one company might be the exact wrong investment for another. Aligning your company strategy with your go-to-market plan tied to a demand gen program is key. Come learn when to use which demand gen tactics and how to diagnose if you are misaligned or well-aligned. Mike Volpe is CEO at Lola.com. 📲 Follow Mike Volpe on Twitter: https://twitter.com/@mvolpe 💻 Visit Lola.com's website: https://www.lola.com/ 📲 Follow Lola.com on Twitter: https://twitter.com/LolaTravel REVTalks 2019 was hosted by The Pedowitz Group. 💻 Visit TPG's website: https://bit.ly/2w1LhuZ 📹 Follow our YouTube channel: https://bit.ly/2w2fr1g 📲 Follow TPG on Twitter: https://bit.ly/2LLpZMH 📲 Follow TPG on Linkedin: https://bit.ly/2En0JGL

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