Campaigns

Upgrade existing campaigns or better integrate them with current processes.

  • Campaign A/B Testing: A Visual Guide

    Campaign A/B Testing: A Visual Guide

    A/B testing is a simple and effective way to optimize campaign performance and increase prospect and customer engagement. Check out our visual guide to understand the Hows and Whys of A/B testing.

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  • ABM vs Demand Gen Data Sheet

    ABM vs Demand Gen Data Sheet

    Demand Generation and Account Based Marketing (ABM) require vastly different approaches. In this data sheet, we outline the key attributes to each approach.

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  • Old vs. New Omni-Channel4:57

    Old vs. New Omni-Channel

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  • Operationalize Strategy, People and Process: An On-Demand Digital Workshop

    Operationalize Strategy, People and Process: An On-Demand Digital Workshop

    Do you want to know how to become customer-centric? Debbie Qaqish helps us operationalize strategy, process and people, the first three controls needed for revenue marketing transformation. The...

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  • Achieve Growth by Aligning Demand Gen Program to GTM Strategy | Mike Volpe at REVTalks 201916:12

    Achieve Growth by Aligning Demand Gen Program to GTM Strategy | Mike Volpe at REVTalks 2019

    Aligning your company strategy with your go-to-market plan and demand gen program is key. Learn when to use which demand gen tactics and how to diagnose if you are mis- or well-aligned.

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  • How to Quantify the Customer Journey (On-Demand Webinar)

    How to Quantify the Customer Journey (On-Demand Webinar)

    The marketing universe is shifting away from traditional funnel marketing and toward a holistic view of the customer journey. We recently conducted a webinar on Quantifying the Customer Journey to...

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  • Eloqua Campaign Starter Pack

    Eloqua Campaign Starter Pack

    Download our campaign starter pack to kick your campaigns into high gear! It covers everything from campaign planning and strategy to pre-flight checklists so you can accelerate progress.

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  • Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

    Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

    This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.

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  • Case Study: Gilbarco Veeder-Root

    Case Study: Gilbarco Veeder-Root

    Gilbarco Veeder-Root worked with TPG to perform a rapid enablement, featuring a proof-of-concept campaign that would display the results they could get when they reached the right audiences.

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  • What’s your campaign maturity?

    What’s your campaign maturity?

    Campaigns are the most important tools in the demand generation marketer's toolkit, enabling us to engage, capture and nurture leads and translating them into revenue. The post What’s your...

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  • Email Best Practice Check List

    Email Best Practice Check List

    From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.

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  • Steps to Operationalize and Streamline your Marketo Enablement

    Steps to Operationalize and Streamline your Marketo Enablement

    This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.

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  • Campaign Battle Card

    Campaign Battle Card

    Campaign planning is made easy with this campaign template.

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  • 8 Key Focus Areas for Success with Inbound Marketing

    8 Key Focus Areas for Success with Inbound Marketing

    Inbound marketing can be a moving target. Here is a set of 8 foundational principals that drive effective inbound marketing and have stood the test of time for several years.

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  • ABM Strategy Loop

    ABM Strategy Loop

    The Account Based Marketing (ABM) Strategy Loop visualizes the ideal 7-step approach to expand your footprint within a key account.

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  • ABM Persona Template

    ABM Persona Template

    Download this template to create a persona for a specific, targeted account.

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  • Part 3: Revenue Marketing Center of Excellence – Demand Generation Group

    Part 3: Revenue Marketing Center of Excellence – Demand Generation Group

    In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.

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