Demand Generation & Campaigns

  • Steps to Operationalize and Streamline your Marketo Enablement

    Steps to Operationalize and Streamline your Marketo Enablement

    This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.

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  • Campaign A/B Testing: A Visual Guide

    Campaign A/B Testing: A Visual Guide

    A/B testing is a simple and effective way to optimize campaign performance and increase prospect and customer engagement. Check out our visual guide to understand the Hows and Whys of A/B testing.

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  • Omnichannel is Just for Retailers, Right? Think Again.

    Omnichannel is Just for Retailers, Right? Think Again.

    CEO Jeff Pedowitz participated in the webinar “7 Key Capabilities for Great Customer Experiences” with Infutor and Target Market Magazine to discuss how B2B organizations can successfully gain...

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  • Part 3: Revenue Marketing Center of Excellence – Demand Generation Group

    Part 3: Revenue Marketing Center of Excellence – Demand Generation Group

    In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.

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  • ABM Persona Template

    ABM Persona Template

    Download this template to create a persona for a specific, targeted account.

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  • ABM Strategy Loop

    ABM Strategy Loop

    The Account Based Marketing (ABM) Strategy Loop visualizes the ideal 7-step approach to expand your footprint within a key account.

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  • Campaign Battle Card

    Campaign Battle Card

    Campaign planning is made easy with this campaign template.

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  • 8 Key Focus Areas for Success with Inbound Marketing

    8 Key Focus Areas for Success with Inbound Marketing

    Inbound marketing can be a moving target. Here is a set of 8 foundational principals that drive effective inbound marketing and have stood the test of time for several years.

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  • ABM vs Demand Gen Data Sheet

    ABM vs Demand Gen Data Sheet

    Demand Generation and Account Based Marketing (ABM) require vastly different approaches. In this data sheet, we outline the key attributes to each approach.

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  • Your Prospects Are Multichannel. Are You?

    Your Prospects Are Multichannel. Are You?

    Avoid a “field of dreams” situation with your content marketing. Learn how to engage your customers and prospects by going to where they hang out. Take advantage of multichannel campaigns in...

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  • WARNING Don’t Wing Campaign Development: 6 Steps to a Flawless Rollout

    WARNING Don’t Wing Campaign Development: 6 Steps to a Flawless Rollout

    Learn how to develop your own campaign development process

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  • Old vs. New Omni-Channel4:57

    Old vs. New Omni-Channel

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