Steps to Operationalize and Streamline your Marketo Enablement
This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.
Campaign A/B Testing: A Visual Guide
A/B testing is a simple and effective way to optimize campaign performance and increase prospect and customer engagement. Check out our visual guide to understand the Hows and Whys of A/B testing.
Omnichannel is Just for Retailers, Right? Think Again.
CEO Jeff Pedowitz participated in the webinar “7 Key Capabilities for Great Customer Experiences” with Infutor and Target Market Magazine to discuss how B2B organizations can successfully gain...
Your Prospects Are Multichannel. Are You?
Avoid a “field of dreams” situation with your content marketing. Learn how to engage your customers and prospects by going to where they hang out. Take advantage of multichannel campaigns in...
WARNING Don’t Wing Campaign Development: 6 Steps to a Flawless Rollout
Learn how to develop your own campaign development process