F5 Customer Experience - David Alexander on driving Digital Transformation

October 8, 2020

David Alexander, hired The Pedowitz Group to drive a cultural shift for F5 from a primarily lead generation organization to a revenue marketing organization. F5 brought TPG in to help with the cultural shift as well as to identify the hands on systems and tools needed and setting up processes to transition to a revenue marketing organization. The impact was huge! F5's ability to get to market increased substantially. What used to take up to 60 days is taking as little as 1 week now in some instances. -- Contents of the Video -- 00:00 - Intro 03:16 - What are the business outcomes you've seen and would like to achieve 05:57 - What was it that lead you to select Pedowitz Group to partner with? 07:07 - How would you describe working with our team? 09:25 - What would you tell someone looking to work with us? Learn more and Follow and engage with us: Website: https://www.pedowitzgroup.com/ LinkedIn: https://www.linkedin.com/company/pedowitz-group Facebook: https://business.facebook.com/pedowitzgroup/ Twitter: https://twitter.com/revenuemarketer YouTube: https://www.youtube.com/user/ThePedowitzGroup #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing

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