Proven Success Formula for Lead Management provides a template for establishing an effective Lead Management practice at your organization.
Other content in this Stream
2020 B2B Marketing Predictions: New Ideas for Old, Tired Challenges
Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the...
Lessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | Dave Gerhardt at REVTalks 2019
I Helped Grow Drift from 0 to $10 Million+ In Less Than 700 Days Than 2 Years as a First time Marketing Leader: Here’s What I Wish I Had Known Before Starting In this session, Dave will reflect back
7 Key Stages For Successful Lead Management
There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...
Creating an Unfair Advantage for Sales and Marketing
Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...
3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy
According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...
CMO Insights: Rand Fishkin, Co-Founder (Moz, SparkToro)
Tune into this episode of CMO Insights to hear Jeff Pedowitz talk with Rand Fishkin, Wizard of Moz, about the changing landscape of digital marketing and how professional marketers need to navigate th
Who Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
Building a Revenue Marketing Center of Excellence
Revenue Marketing Center of Excellence is responsible for driving repeatable, predictable, and scalable revenue performance.
The Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 2019
Talk about a supply and demand problem. Labor statistics indicate that the U.S. will face a shortage of 200,000 nurses by 2020, and Fastaff Travel Nursing is in the business of placing experienced nur
Ipswitch Customer Experience - Jeanne Hopkins, CMO
Jeanne Hopkins, Executive VP and CMO for Ipswitch shares her testimonial on how The Pedowitz Group helped Ipswitch with optimizing their marketing automation, develop a content strategy aligned to per
How to Build a Center of Excellence for Customer Engagement — Part I
This is Part 1 of a two-part posting on how to create and organize a center of excellence for demand generation and customer engagement. Different definitions for a center of excellence, or CoE,...
Building a Center of Excellence for Customer Engagement — Part 2
This is Part 2 of a two-part posting on how to create and organize a center of excellence (CoE) for demand generation and customer engagement. In this post, we will discuss the inputs and outputs...
Marketing Automation Buying Guide Checklist
Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.
Rise of the Strategic Marketing Operations Function
Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.
Salesforce Marketing Cloud Implementation eBook
Practical Guide to Getting Started with Eloqua
CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation
In this episode, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation and discuss brand and media innovation in a time when customers are using multiple screens and more.
Practical Guide to Getting Started With Marketo