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Webinar: Managing your Marketing Spend In-Quarter

February 22, 2018
Previous Publication
Four Lenses Budgeting Model
Four Lenses Budgeting Model

To determine your resource allocation, use the Four Lenses of Budgeting

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Budget Shifts Happen. How Can You Be Prepared?
Budget Shifts Happen. How Can You Be Prepared?

It's happened before and it will happen again. The year-end marketing budget you set will have to shift, pr...

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