Marketing Budget Management

Resources & Content about Managing your Marketing Budget

  • Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

    Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

    The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.

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  • Four Lenses Budgeting Model

    Four Lenses Budgeting Model

    To determine your resource allocation, use the Four Lenses of Budgeting

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  • Webinar: Managing your Marketing Spend In-Quarter1:03:48

    Webinar: Managing your Marketing Spend In-Quarter

    In this on-demand webinar, we discussed why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management.

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  • Budget Shifts Happen. How Can You Be Prepared?

    Budget Shifts Happen. How Can You Be Prepared?

    It's happened before and it will happen again. The year-end marketing budget you set will have to shift, probably more than once, mid-quarter and mid-year. TPG's Justin Yopp talks with Pamela...

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  • 3 Reasons Why Marketing Should Lead the Planning and Budgeting Process

    3 Reasons Why Marketing Should Lead the Planning and Budgeting Process

    Debbie Qaqish breaks down the importance of having marketing lead the annual planning and budgeting process.

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