Marketing Budget Management
Resources & Content about Managing your Marketing Budget
Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management
The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.
Four Lenses Budgeting Model
To determine your resource allocation, use the Four Lenses of Budgeting
Webinar: Managing your Marketing Spend In-Quarter
In this on-demand webinar, we discussed why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management.