Kevin Joyce for Target Marketing
The Secret to Marketing Success
Building a Center of Excellence for Customer Engagement — Part 2
This is Part 2 of a two-part posting on how to create and organize a center of excellence (CoE) for demand generation and customer engagement. In this post, we will discuss the inputs and outputs...
How to Build a Center of Excellence for Customer Engagement — Part I
This is Part 1 of a two-part posting on how to create and organize a center of excellence for demand generation and customer engagement. Different definitions for a center of excellence, or CoE,...
How B2B CMOs Can Give Panicked Salespeople Answers Instead of Discounts
Seasoned CMOs have all experienced it. A downturn in business happens, the sales team is flailing and not hitting their numbers, and the sales EVP comes to the CMO and asks for one or more items.
1 Big Pitfall to Successful Demand Generation Digital Transformation
As marketing leaders, we sometimes inadvertently lead our teams astray. When we delegate the outcomes we want, and simultaneously drive a sense of urgency, our teams may skip important steps in...
The Cost Marketing Pays When Sales Misuses the CRM
Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system. From management not being able to discern how pipeline strength correlates to...
Is Speed Dating a Viable Marketing Strategy During Digital Transformation?
Embarking on a digital transformation can be compared to adopting a speed dating strategy. You might “meet” a whole lot of prospects a whole lot faster, but if your behavior is product-centric...
Top 8 Traits of the Best Marketing Operations Teams
In this increasingly digital world that’s creating an increasingly digital — and complex — work environment, expectations for marketing operations have never been higher. As your ops team works...
Does Your MarTech Stack Support Your Customer Experience Goals?
Your CEO has finally caught the customer experience fever and embraced it as the new competitive battleground! She is empowering all functions to propose 2019 budgets that induce the...
A Strategy for Successful Leadership of the Website Team
Does your website team try to dazzle you with reams of reports and statistics weekly, so much so that you cannot tell if the website is actually improving in performance? Should you care? If you...
5 Marketing Capabilities for Customer-Centric Digital Transformation
A couple of months ago we discussed what marketing capabilities are needed for a digital transformation. Let’s now address the additional capabilities required to transform a traditional marketing...