What kind of datanista are you?
Successful marketers know that data is integral to customer centricity. Discover your datanista profile by taking this short quiz.
The Dependent Datanista depends primarily on “word-of-mouth” data from third-party resources and seeks customer data inconsistently, as it is not often a priority. Data collected about customers is most often used to help develop personas and shape messaging.
The Rookie Datanista realizes data can be collected and interpreted. Most of this data comes from composite metrics and from website activity, such as number of visitors and most popular pages visited. Feedback from the sales team is also a major source of customer data. Data is still collected inconsistently and analytics from that data are used to improve website and e-mail performance.
The data sources for the Analytic Datanista focus on the digital footprint and interaction record of of individual buyers while also using composite data from other sources. At this stage of data maturity, marketers begin to have a better understanding of prospects and customers than sales or any other part of the company.
The Predictor Datanista uses a wide network of data sources, including cookies, CRM, marketing automation systems, various tools and third parties. Data is available in real time and is used by executives to make strategic decisions about the business. In this stage of data maturity, marketing can forecast its impact on revenue.