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More than 60% of marketers use mass email blasts to stay in touch with customers, however, only 13% are using automation software. (Autopilot, 2015)
Did you know...
Studies show it takes at least 6-8* touches across at least 3-4** channels to engage a customer. (*Sirius Decisions, **Demand Gen Report)
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Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Demand Gen Report, 2014)
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68% of B2B buyers say it’s ‘very important’ to deliver a high-quality customer experience (Forrester, 2017)
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7 Hallmarks of Successful Marketing Transformation
Check out these resources to start shifting your thinking:
Making the Case for Marketing Automation
Check out these resources to learn about marketing operations.
The Rise of the Marketing Operations Function
Revenue Marketing Center of Excellence Part 2
Creating a Nurturing Ecosystem
How You Can Operationalize the Customer Experience
