To understand what makes Salesforce Marketing Cloud (SFMC) so different from other marketing automation platforms, you’ll need to put yourself in the shoes of your customer. Since inception, Marketing Cloud’s technology has evolved, but with a consistent focus on the customer experience.
Salesforce Marketing Cloud is an accumulation of multiple platforms that Salesforce purchased to accelerate the development of SFMC. By understanding the evolution of SFMC, you will have a greater understanding of where the platform comes from and why it’s able to do what it does.
Salesforce Marketing Cloud has given us a lot to look forward to and invest in. The recent acquisitions in 2018 show that SFMC is going to make data from outside platforms more easily accessible and build up artificial intelligence.