Articles and Interactives helping you drive more (and better) leads through inbound.
Nail Your Content Audit: Lessons (And Results) From Deleting Half Our Site
Have you ever wondered how you (or your team) got this to this point? Content everywhere… your team (or you, if you’re the content marketer) keeps talking about how much of it is bad. Some is...
4 inbound marketing mistakes that tank lead generation results (and what to do instead)
“We’re spending the same amount on inbound ads, but we’re getting less and less leads every year.” Sound familiar? According to Hubspot, 63% of B2B companies say driving traffic and leads is...
I Ran The Fortune 100 Through Three Speed Tests. Here’s What I Saw.
There’s a lot of large companies in the United States alone. Over 20,000 employ 500+ employees, per the US Census Bureau’s latest available data. After reading more into Google’s Core Web Vitals,...
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How To Drive More Predictable Revenue With Inbound Marketing
Predictable revenue growth. Ask any B2B CMO, and that’s their #1 goal. But, there’s ONE major roadblock preventing most marketing teams from hitting their bottom-line goals. They’re not collecting...
B2B Marketing Attribution: When Are You Ready For A Robust Solution?
Multi-touch attribution is an increasingly important part of the B2B marketing stack. The ability to measure ROI of all marketing channels to derive insights that can guide future strategy is...
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Driving Demand Generation: Who Belongs On That Bus?
The demand generation group in most firms is evolving quickly. Should inbound and outbound functions be combined? What are the implications of doing multi-channel campaigns on the organization...
Omni-channel vs. multi-channel explained
Many organizations proclaim they want to go omni-channel, but how is that done and what role does demand generation marketing play? The post Omni-channel vs. multi-channel explained appeared first...
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26 Omni Channel Marketing Statistics To Know
Check out these key statistics to help you build a business case for an omni-channel strategy for your company. The post 26 Omni Channel Marketing Statistics To Know appeared first on The Pedowitz...
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What is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...
8 Key Focus Areas for Success with Inbound Marketing
Inbound marketing can be a moving target. Here is a set of 8 foundational principals that drive effective inbound marketing and have stood the test of time for several years.
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Inbound Health Check
Our Inbound Health Check is an in-depth visual and functional analysis of your overall website health and marketing opportunities as they relate to inbound marketing and net new demand generation.
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