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CommTech Company Case Study

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The Revenue Marketing Agency Case Study CommTech Company pedowitzgroup.com | Call us at 855-REV-MKTG | @revenuemarketer The Challenge As a company on the cutting edge of their industry, this Fortune 500 communication technology company wanted to ensure its marketing automation (MA) implementation was successful and that they used best practices along the way. They had been using another solution and an additional challenge was their inability to properly attribute marketing influence. Their previous MA platform was only able to employ one marketing "touch," which did not expose the numerous marketing efforts that had an impact on opportunities and sales. In addition, the company needed to be able to see their end-to-end funnel and measure results at every stage – but most importantly in lead creation, pipeline creation, and revenue results. It was also critical to know which marketing initiatives were having positive results so the company could make good, data-driven decisions about where to focus their marketing efforts. The Solution The company engaged The Pedowitz Group as a partner to both implement the marketing automation platform and guide metrics and best practices. They quickly recognized that training was key to a successful implementation so that their team had the right skills for the new, metrics-driven marketing organization they wanted to create. They also recognized that they needed to start measuring right away. Creating a baseline against which to compare future results would help them develop a results-oriented marketing team that could reliably forecast what they would accomplish and accurately measure results against those forecasts. CRM

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