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Gilbarco Case Study

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The Revenue Marketing Agency Case Study www.pedowitzgroup.com | Call us at 855-REV-MKTG | @revenuemarketer The Challenge Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. They offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. Gilbarco Veeder-Root was emailing their contacts, but they lacked the ability to report on their marketing activities and truly nurture prospects in the way they required. Instead of an email service provider (ESP), Gilbarco Veeder-Root selected a full marketing automation platform. While it was important to show that marketing automation was a good investment, Gilbarco Veeder-Root also wanted to create a solid foundation for best practices when they expanded their marketing automation to their global marketing groups. They didn't just want to get up-and-running quickly, they wanted to ensure they had a solid model for a global rollout that all of their regions could benefit from. The Solution Gilbarco Veeder-Root worked with The Pedowitz Group to perform a rapid enablement, featuring a proof-of-concept campaign that would display the results they could get when they reached the right audience at the right time with the right message. They also needed a migration plan to move them from their previous platform to their new one. Through a discovery workshop, Gilbarco Veeder-Root and The Pedowitz Group uncovered the requirements needed to provide Gilbarco with the building blocks and best practices to demonstrate the value of the new Marketo instance. This provided the map for how the instance would be set up. The first region to launch was North America, creating a model for the enablement of other regions. The enablement included contact us form migrations for two main business units, as well as the development of a subscription center. CRM

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