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Video Conferencing Company Marketing Budget Optimization Case Study

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Case Study The Revenue Marketing Consulting Firm The Pedowitz Group | | Call us at 855-REV-MKTG | @revenuemarketer The Challenge An innovative video conferencing service company wanted to optimize its current budget by streamlining vendors, technology, and program spend while simultaneously increasing revenue and ROI, all relatively quickly. They came to TPG to get assistance in turning their revenue around. Although marketing efforts were well established and operations were successful, the company wanted to drive even greater contribution to the business, while simultaneously discovering and eliminating wasteful spending. TPG was tasked with determining how to best optimize the company's current spend, while at the same time increasing revenue and ROI. They were also asked to create a 2-year budget plan that would position them as a leader in their competitive market. Because a private equity firm had recently acquired the client, they wanted to see how TPG's expertise could help them streamline their processes and push them even further ahead of the pack. The Solution First, TPG presented a view of potential strategic transformations; including an initial spend analysis process. Then, by utilizing the four lenses of budgeting TPG developed, the client was able to hone in on their spending and quickly reduce their budget. Along with better aligning their budget with this new strategy going forward, they also compared it to existing benchmarks, looked at the relative performance of previous tactics, and streamlined the marketing budget as a whole. Through the use of TPG's innovative processes, the client was able to gain clear insight into ways to make their new strategy match the external environment and then budget with more focus to reinforce the strategy and boost sales at the same time. Video Conferencing Service Company

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