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Introduction The primary functions of an ideal Revenue Marketing Center of Excellence (RMCoE) can be divided into three groups, each led by a director or VP, all of whom report into the CMO. 1. Demand Generation Group 2. Digital and Content Team 3. Marketing Operations Group Part 1 of this 4-part whitepaper series gave a high level overview of the RMCoE. Part 2 delved more deeply into the Marketing Operations group. This whitepaper discusses the Demand Generation group. Revenue Marketing TM Center of Excellence Demand Generation Group Prepared by Debbie Qaqish, Kevin Joyce and Colby Fazio August 2016 PART 3 OF 4

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