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Email_Best_Practice_Check_List

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www.pedowitzgroup.com © Copyright 2017 The Pedowitz Group. All Rights Reserved Email Best Practices Check List □ Value Proposition □ Is it clear and meaningful to the recipient ? □ Call - To - Action □ Is it clear what the recipient needs to do? □ Does the CTA repeat 3 times? □ From Line/Reply To □ Is this from someone at your company that has a relationship with the recipient ? □ Subject Line □ Is the subject line less than 50 characters? □ Header Copy □ Are the images relevant? □ Is the copy short and engaging? □ Body Copy □ Is your copy less than 200 words? □ Personalized? □ Engaging? □ Did you use bullets to highlight the benefits? □ Imagery □ Did you include ALT tags for all of your images? □ Does the banner tie to the CTA? □ Compliance □ Is your email brand compliant? □ Is your email legal compliant ? Copyright © Company Name 2014. All Rights Reserved. Privacy | Terms & Conditions Lorem ipsum dolor sit amet, Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium. • Lorem ipsum dolor sit amet, consectetuer adipiscing elit • Aenean commodo ligula eget dolor. Aenean massa • Cum sociis natoque penatibus et magnis dis parturient montes Company overview or boiler plate. Lorem ipsum dolor sit amet, adipiscing elit, sed diam nonummy nibh, tincidunt ut laoreet dolore magna aliquam erat volupat. Lorem ipsum dolor sit amet, adipiscing elit, sed diam nonummy nibh, tincidunt. LOGO Call to Action Quick summary of deliverable, 20 words or less. Sed viverra tellus volutpat sapien faucibus. lobortis. justo, feugiat.

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