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Page 0 of 1 © Copyright 2017 The Pedowitz Group. All Rights Reserved 1 Campaign Name : Timing: Month/Quarter: Strategy/Purpose: Campaign Type: Program Type/Objective: Select 1-2 Channels: Media Spend & Data Acquisition Budget: Target Impact: Campaign Theme: Key Message: Target Audience: Verticals: Roles/Titles/Department: Persona: Exclusions/Other: Buying Cycle Stage: High Level Timeline Key Contacts Client Contact Desired Launch Date Strategist Campaign Manager Milestones MAP Builder Dependencies Inbound/Web Creative SLAs IT Support Campaign Battle Card Briefly describe the strategy of the campaign, it's purpose and why you have chosen the tactics as outlined below. How many touches? Will there be inbound and outbound channels? Demand Generation, Customer Acquisition, Product Launch, Nurture, Customer Upsell, Wake the Dead Select Select List, Inbound, Outbound, Tele-Qual, Events, etc. How many MQLs/SQLs? New Name? Inquiries? Revenue? What is the overall theme of this campaign? Describe here. Based on the theme above, what is the specific message we are trying to convey to this target audience? Include rough estimate of target audience size.

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