Tools and Templates

8_Key_Elements_to_Successful_Inbound_Execution

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www.pedowitzgroup.com © Copyright 2017 The Pedowitz Group. All Rights Reserved 8 Key Elements to Successful Inbound Execution Authority/Trust Elevating Google page and quality scores through internal / external linking and structured data Advanced Targeting Remarketing to previous inbound and outbound visitors in the channels they frequent to drive up conversions Mobile Responsive Providing responsive pages to improve page load times, usability and rankings Social Remarketing to previous inbound and outbound visitors in the channels they frequent Website Errors and Penalties Frequent auditing of website structure and content against changing Google standards / penalties Competitor Research / Strategy Frequent analysis of competitor activities and counteractive strategy Advanced Tracking/ROI Implementing customized reports and dashboards to identify customer conversion paths Fresh Content / Research Identifying , publishing and distributing the right content for your target digital audience

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