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Introduction In an idealized Revenue Marketing Center of Excellence (RMCoE), one might divide the functions into three groups, each lead by a director or VP, all of which report into the CMO. 1. Demand Generation Group 2. Digital and Content Group 3. Marketing Operations Group The Demand Generation group creates the programs and campaigns that drive customer experience. The Marketing Operations group focuses on the infrastructure, technology and reporting to support the RMCoE with a primary function of generating demand for the company's products and services. The Digital and Content group is the source of the fuel for the marketing Demand Generation engine. Put simply, there would be no marketing engagement with prospects and customers if there wasn't content Revenue Marketing TM Center of Excellence Digital and Content Group Prepared by Debbie Qaqish, Kevin Joyce and Colby Fazio August 2016 PART 4 OF 4

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