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Introduction In an idealized Revenue Marketing Center of Excellence, one might divide the functions into three groups, each lead by a director or VP, all of which report into the CMO. 1. Demand Generation Group 2. Digital and Content Team 3. Marketing Operations Group The RMCoE is led by a VP of Revenue Marketing and reports into a CMO or EVP Marketing, or EVP of Marketing and Sales. The VP of Revenue Marketing is responsible for the ever-evolving impact marketing makes on revenue, best practices optimization and the building of proper alignment among executive stakeholders in the company. Marketing Operations Group Prepared by Debbie Qaqish, Kevin Joyce and Colby Fazio August 2016 PART 2 OF 4 Revenue Marketing TM Center of Excellence

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