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The Pedowitz Group | pedowitzgroup.com | Call us at 855-REV-MKTG | @revenuemarketer Revenue Marketing Center of Excellence 9 The Pedowitz Group | pedowitzgroup.com | Call us at 855-REV-MKTG | @revenuemarketer Global Field Marketing Operations Liaison This group (or individual) is the link between Marketing Operations at corporate and the many field offices. This person will assist with: ■ Global technology/service rollouts and adoption ■ Global process change rollouts and soliciting input from field marketing ■ Global data issues, particularly when certain locations are accelerating data decay ■ Unique field marketing requirements for reporting This person is the HQ-based voice of the field marketing team. They are the advocate for the needs of the field-marketing people and communicate back what those teams need to know to be prepared for upcoming changes. Summary Marketing Operations is central to an effective, aligned Revenue Marketing organization. It helps organizations provide a transparent, efficient and accountable view of marketing. Effective Marketing Ops services can also increase marketing efficiency and organizational agility. The benefits of an effective Marketing Ops organization also include: ■ Improved effectiveness by collecting and managing best practices ■ Shared performance data and process efficiencies to benefit multiple teams ■ Improved performance through shared expertise on technology, process and customer engagement ■ Skilled in measurement, reporting and analysis of data that leads to repeatable results ■ Identified baselines and established goals for operational performance ■ Standardized global marketing processes resulting in consistency and higher quality ■ Owned and managed data governance, maintenance, quality and integrity The functions provided by Marketing Ops are infrastructural and supportive, and vital to maintaining the effectiveness of marketing.

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